Aug. 4 - IHG flexes comfort in multimillion-dollar campaign | Busch Light builds DIY beer can guitar

Busch Light turns 30-pack into DIY acoustic guitar; Coors Banquet supports firefighters with special packaging, capsule collection; Criteo completes $250M deal for ad-tech firm Iponweb; Why NFL sponsors are reevaluating their relationship with the league View online | Signup | Forward

Daily Dive Aug.​ 4,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Prepare for the 2022 Holiday Season The 2022 holiday shopping season may look better than the previous two, but there are some things retailers can do to make the most of it. Learn more.   IHG books priciest campaign in a decade to promote loyalty revamp “Guest How You Guest” depicts hotel visitors enjoying a pampered lifestyle, a potential response to the shambolic travel season. Busch Light turns 30-pack into DIY acoustic guitar The beer brand has taken steps to integrate itself into the country music scene as a means to stay relevant against Midwestern favorites like Miller Lite. Coors Banquet supports firefighters with special packaging, capsule collection In line with Molson Coors’ sustainability efforts, the program connects climate change with spreading wildfires and the strain on firefighters. Sponsored Content by Lytics 1:1 Marketing to the millions: personalization at scale If personalization is both possible and in demand, why are so many companies still struggling to get it right? Download the guide now. Criteo completes $250M deal for ad-tech firm Iponweb The final sale price was $130 million less than originally estimated before the upheaval caused by Russia’s invasion of Ukraine. Deep Dive Why NFL sponsors are reevaluating their relationship with the league This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift. Read more news What You Need to Know About Data in Marketing The changing data privacy landscape has many implications for targeting, measurement and attribution. Explore the innovative ways marketers are engaging consumers while navigating privacy concerns in this Trendline. Access Now From Our Library Trendline How brands are harnessing influencer marketing Trendline Inside the changing data landscape in marketing Trendline How personalization shapes the retail industry Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Custom content for Waze Playbook Adopting AI Solutions to Improve The Customer Experience Custom content for Genesys View all resources What We’re Reading The Wall Street Journal Netflix Is Scrambling to Learn the Ad Business It Long Disdained Retail Dive Walmart lays off 200 from its corporate workforce TechCrunch Starbucks to unveil its web3-based rewards program next month The Verge Amazon Luna arrives on Samsung’s 2022 smart TVs and monitors Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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