Aug. 19 - Carl’s Jr., Hardee’s crowdsource menu items on Twitch | Big Ten cuts big broadcast deal

Big Ten Conference cuts multi-network broadcast deal; TikTok streamlines social commerce with 3 new ad formats; Unfazed by gaming’s slowdown, marketers await more robust tools View online | Signup | Forward

Daily Dive Aug.​ 19,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Accelerate your content velocity Many brands can’t create fresh content fast enough to deliver great personalized experiences. Download our worksheet to test your content velocity.   Carl’s Jr., Hardee’s ask Twitch community to help build new menu item After polling followers about their favorite ingredients, the brands are sponsoring creator livestreams where people can vote on their preferred meals. Big Ten Conference cuts multi-network broadcast deal The media rights agreement with CBS, FOX, NBC and NBCUniversal's Peacock is reportedly worth $7.5 billion. TikTok streamlines social commerce with 3 new ad formats A solution called Shopping Ads seeks to boost the discovery of products and live shopping events ahead of the key holiday window. MARKETING DIVE TRENDLINE How marketers are prepping for a cookie-less future Marketing spend on data continues to surge and brands are increasingly experimenting with cookie alternatives to get ahead of a ‘measurement blackout’. Learn the latest in this Trendline. Unfazed by gaming’s slowdown, marketers await more robust tools At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse. Read more news Featured Resources Sponsored Content by Momentive AI Make an impact with your marketing programs A Modern Guide to Brand & Industry Tracking Bold Decisions: Using research-driven decisions to move your company forward and help shape what’s next 4 Strategies for Highly Effective Marketing From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Trendline How personalization shapes the retail industry Playbook Using Your Checkout to Build Deeper Customer Relationships Custom content for Parrot Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Playbook The Marketer’s Guide to the Third Space Custom content for Waze View all resources What We’re Reading The Wall Street Journal Snap Scraps Development on Flying Selfie Pixy Drone Ad Age Streaming TV Surpasses Cable Viewing for The First Time, Nielsen Reports MarketWatch Bright Lights, Manscaped Call Off $1B SPAC Deal Suggest a story we should read Company Announcements Press releases from companies in your industry. 3radical Partners with Kayser-Roth Corp to Drive Direct-to-Consumer Relationships Press release from 3radical Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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