Aug. 22 - Celsius CEO dishes on PepsiCo deal | Busch Light promotes flameless outdoor cooking

Busch Light passes out flameless cookers to curb wildfires; Shopify adds collaboration tool to connect brands with content creators; Pandemic friction between consumers and businesses is evident View online | Signup | Forward

Daily Dive Aug.​ 22,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Marketers Like You Crush it with Semrush Execute your digital strategy with confidence and ease. Get 40+ tools to do SEO, content, advertising and social media, all in one platform. Try Semrush free.   Q&A What PepsiCo’s $550M Celsius deal means for the energy drink brand Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s marketing moving forward. Busch Light passes out flameless cookers to curb wildfires The AB InBev brand is distributing the solar-powered devices for free through fire stations in Colorado as part of its “For The Forest” initiative. Shopify adds collaboration tool to connect brands with content creators The e-commerce platform is diving further into the shoppable content space as it looks to win over merchants. Sponsored Content by Adjust How to achieve success on iOS 14.5+? The complete guide by Adjust and TikTok Adjust partners with TikTok to provide everything you need to know to succeed on iOS 14.5+. Opinion Pandemic friction between consumers and businesses is evident CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers. Read more news From Our Library Webinar - on demand 4 Truths That Prove Programmatic Is Easier Than You Think Custom content for StackAdapt Trendline How brands are harnessing influencer marketing Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising Custom content for StackAdapt Webinar - on demand Are You Set for Holiday Shopping? Custom content for InMobi View all resources What We’re Reading Digiday ‘An influx of investment’: Kroger sees retail media opportunities in ad slowdown MediaPost Out-of-Home Advertising Essentially Recovers, Approaches Previous Record The Verge Mark Zuckerberg has responded to the metaverse memes Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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