Aug. 30 - Bud Light helps NFL fans pay for beer | Hyundai, Netflix partner for retro movie

Hyundai targets millennials, Gen Z with retro Netflix tie-up; Keystone Light strengthens media presence, rural ties to battle rivals; Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership; TikTok mini-game pilot alludes to resurgence in social gaming View online | Signup | Forward

Daily Dive Aug.​ 30,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Digital trends for 2022 Discover what’s next in digital. Read the 2022 Digital Trends Report to learn about the digital trends shaping customer experience in 2022 and beyond.   Bud Light helps football fans cover beer costs to celebrate NFL’s return A new “Kickoff Beers” campaign mixes the sound of a can cracking open into the league’s theme and features weekly Cash App sweepstakes. Hyundai targets millennials, Gen Z with retro Netflix tie-up Along with providing models from the 1980s for “Seoul Vibe,” the automaker launched a cinematic ad and metaverse experience that tie into the film. Keystone Light strengthens media presence, rural ties to battle rivals The brewer doubles down on its budget-friendly positioning with a new national TV campaign and a custom camouflage pattern. Kraft Heinz, Danone enrich first-party data through IRI, LiveRamp partnership Retail data provider IRI has also teamed with Publicis Groupe's Epsilon to allow CPG marketers to leverage clean room technology. TikTok mini-game pilot alludes to resurgence in social gaming While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram. Read more news How Top Marketers Approach Programmatic Ads Leading marketing executives report that 50% or more of their campaign spend is allocated toward programmatic advertising. Learn more in this research report. Download Now From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Playbook Adopting AI Solutions to Improve The Customer Experience Custom content for Genesys Playbook The Marketer’s Guide to the Third Space Custom content for Waze View all resources What We’re Reading TechCrunch Justice Department in early stages of filing an antitrust lawsuit against Apple, says report Variety Robert Kyncl Stepping Down as YouTube Chief Business Officer (EXCLUSIVE) Insider Walmart will roll out a new video ad unit to catch up with Amazon and Instacart Suggest a story we should read Upcoming Event 08 SEP Webinar | 3 p.m. ET How to Leverage Predictive Analytics to Survive a Recession Presented by studioID and Pecan Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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