Aug. 8 - Miller Lite fires up shareable grills | Bumble spotlights Black love

Bumble celebrates Black dating experiences in YouTube series; Sweetarts encourages amateur filmmakers on TikTok; Instagram strongholds influencer marketing despite growing competition; Rent-A-Center adds tools for localized online-to-offline marketing View online | Signup | Forward

Daily Dive Aug.​ 8,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact.com Ultimate influencer program starter kit Influencer marketing has emerged as a reliable way to drive revenue and grow brand awareness, especially with Gen Z. Get started with your influencer program.   Miller Lite rents out grills in latest summer stunt The Molson Coors brand is targeting the 30% of U.S. households that don't have a grill with a sharing program that includes rentals and giveaways. Bumble celebrates Black dating experiences in YouTube series The push comes as a survey found 45% of Black or African American respondents believe they would feel worthy of love if better represented. Sweetarts encourages amateur filmmakers on TikTok The film fest is the latest in the brand’s “Be Both” platform, which frequently uses social media to appeal to younger audiences. Sponsored Content by Stirista As connected TV use continues to grow, here's how brands can use the medium to reach the right audiences With more budget pressure, how can marketers use CTV to reach fragmented audiences and increase returns? Instagram strongholds influencer marketing despite growing competition Broadly, spending on nano-influencers is up 220.5% this year, outpacing the overall influencer marketing segment’s growth of 28%.  Rent-A-Center adds tools for localized online-to-offline marketing The rent-to-own brand helps franchisees manage their presence in internet search and social media as enhancing localized marketing becomes a priority. Read more news BROUGHT TO YOU BY — Infillion Understand consumer preferences across streaming ad content 73% of consumers feel the ads they see while streaming are repetitive, while over 60% report multitasking during ad breaks. In this consumer-facing study, Infillion breaks down targeting perceptions relative to privacy and personalization and offers insights into new ad formats. Get the download. From Our Library Trendline The marketing transition to retail media platforms Playbook The Top 5 Influencer Marketing Questions Answered Custom content for Engine Media Trendline The evolution of stores in 2022 Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising Custom content for StackAdapt View all resources What We’re Reading Bloomberg As Meta ($META) Stock Says Panic, Facebook Ads Make Billions The Wall Street Journal Lyft Creates Media Division to Expand Its Advertising Services Financial Times WPP tumbles despite raising revenue targets as advertising demand remains strong Digiday Inside ESPN’s campaign to get fantasy football players to sign up for its upcoming season Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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