Aug. 17 - Amazon drafts Nielsen for NFL streams | Hot Pockets fires up gamers

Hot Pockets leans into gaming community with creator contest; Walmart ad sales growth stays steady as broader business recovers; Omnicom launches gaming solution for brands View online | Signup | Forward

Daily Dive Aug.​ 17,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Accelerate your content velocity Many brands can’t create fresh content fast enough to deliver great personalized experiences. Download our worksheet to test your content velocity.   Amazon picks Nielsen to measure ‘Thursday Night Football’ streams The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings. Hot Pockets leans into gaming community with creator contest To integrate itself into gaming culture, the brand has promised more than $100,000 worth of prizes to support winners of its One20 Contest. Walmart ad sales growth stays steady as broader business recovers The segment grew 30% in the most recent quarter, while the number of active advertisers skyrocketed compared to the same period last year. Sponsored Content by Northwestern University Northwestern Online MS in Healthcare Administration Build essential skills for a wide range of healthcare management and leadership roles. Apply now. UPDATED Omnicom launches gaming solution for brands LevelUp OAC combines the expertise of agencies TMA and GSD&M around brand strategy, influencer engagement, in-game advertising and more. Read more news Featured Resources Sponsored Content by Momentive AI Make an impact with your marketing programs A Modern Guide to Brand & Industry Tracking Bold Decisions: Using research-driven decisions to move your company forward and help shape what’s next 4 Strategies for Highly Effective Marketing From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Trendline How personalization shapes the retail industry Snowflake Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook Using Your Checkout to Build Deeper Customer Relationships Custom content for Parrot Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared View all resources What We’re Reading Adweek Publicis Nabs a Bulk of Mondelez’s Global Media Business The Wall Street Journal Tech Companies Are Relinquishing Some Control of Online Ads to Users MediaPost Kohl’s, Pandora Appoint New CMOs Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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