Aug. 31 - Netflix poaches top Snap execs for ad biz | Heinz drops ketchup-stained thread

Heinz drops ketchup-stained vintage collection to celebrate sustainability; McDonalds plays off Sprite virality with hip-hop anthem; Pernod Ricard taps Tombras to spur US growth for Chivas Regal View online | Signup | Forward

Daily Dive Aug.​ 31,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Digital trends for 2022 Discover what’s next in digital. Read the 2022 Digital Trends Report to learn about the digital trends shaping customer experience in 2022 and beyond.   Netflix secures 2 Snap execs to spearhead advertising push Jeremi Gorman and Peter Naylor bring experience, with the former previously leading global ad sales at Amazon and the latter a key architect at Hulu. Heinz drops ketchup-stained vintage collection to celebrate sustainability Clothes are sourced from and available exclusively on ThredUp and come as younger consumers embrace thrifting as a part of sustainability efforts. McDonalds plays off Sprite virality with hip-hop anthem The tune alludes to numerous social media posts comparing the taste of the beverage dispensed by the chain’s fountain machines to the sound of static.  Sponsored Content by Knak The definitive guide to creating kick-*ss email Ready to supercharge your emails? Covering everything from subject lines to CTAs, our guide has everything you need to make your email campaigns stand out. Download the guide now! Pernod Ricard taps Tombras to spur US growth for Chivas Regal The independent agency is tasked with translating the brand’s recent growth in global markets for the American consumer. Read more news How Top Marketers Approach Programmatic Ads Leading marketing executives report that 50% or more of their campaign spend is allocated toward programmatic advertising. Learn more in this research report. Download Now From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Custom content for Waze Playbook Adopting AI Solutions to Improve The Customer Experience Custom content for Genesys Playbook The Marketer’s Guide to the Third Space Custom content for Waze View all resources What We’re Reading Ad Age How Bulletproof Backpack Brands are Marketing This Back-to-School Season CNBC Facebook is shutting down its game streaming app after struggling to challenge Amazon’s Twitch Digiday As the FTC begins its lawsuit against Kochava, some see the ‘warning sign’ to ad-tech while others see an uphill battle Suggest a story we should read Upcoming Event 08 SEP Webinar | 3 p.m. ET How to Leverage Predictive Analytics to Survive a Recession Presented by studioID and Pecan Company Announcements Press releases from companies in your industry. RollWorks Expands Agency Partner Program, Adding More than 50 Agency Partners Since Launch Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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