Aug. 15 - Pacsun’s CGI brand ambassador | Hospitality makes a rebound

Hospitality brands reclaim lost mojo with ambitious ad campaigns; Kargo expands video capabilities with Ziggeo acquisition; Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes View online | Signup | Forward

Daily Dive Aug.​ 15,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Accelerate your content velocity Many brands can’t create fresh content fast enough to deliver great personalized experiences. Download our worksheet to test your content velocity.   Pacsun collaborates with virtual influencer Miquela for back-to-school ads After hitting its goal of reaching 2 million TikTok followers, the youth-oriented retailer is putting a heavier focus on the metaverse for Q4. Hospitality brands reclaim lost mojo with ambitious ad campaigns The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down. Kargo expands video capabilities with Ziggeo acquisition The company will focus on building a next-generation, ad-supported video player. MARKETING DIVE TRENDLINE Advertising’s transition to retail media platforms Retail media generates billions for companies that can spin their shopper data into robust advertising networks. Explore how companies like Target successfully utilize these platforms in this Trendline. Column Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign. Read more news Featured Resources Sponsored Content by Momentive AI Make an impact with your marketing programs A Modern Guide to Brand & Industry Tracking Bold Decisions: Using research-driven decisions to move your company forward and help shape what’s next 4 Strategies for Highly Effective Marketing From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Trendline How personalization shapes the retail industry Snowflake Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Trendline Inside the latest trends in direct-to-consumer Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared View all resources What We’re Reading Ad Age Amazon braces NFL advertisers for lower ‘Thursday Night Football’ ratings than TV Digiday BuzzFeed expands first-party data product Lighthouse to international markets TechCrunch Meta invests in Take App, a Singaporean startup that helps merchants sell via WhatsApp Suggest a story we should read Company Announcements Press releases from companies in your industry. StackAdapt Releases New Report on How Marketing Executives Are Approaching Programmatic Advertising Press release from StackAdapt Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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