Aug. 18 - Marketers unfazed by gaming slowdown | American Eagle first brand to use TikTok’s SoundOn

American Eagle tunes into TikTok’s SoundOn for back-to-school campaign; Pepsi prepares for NFL season with fridge-TV combo, new commercials; Ruffles signs first female athlete to ‘Chip Deal’ roster; Retail CMO budgets increased in 2022: Gartner View online | Signup | Forward

Daily Dive Aug.​ 18,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Accelerate your content velocity Many brands can’t create fresh content fast enough to deliver great personalized experiences. Download our worksheet to test your content velocity.   Unfazed by gaming’s slowdown, marketers await more robust tools At a virtual IAB roundtable, brands and agencies signaled bullishness around the category even as sales taper off and new releases remain sparse. American Eagle tunes into TikTok’s SoundOn for back-to-school campaign The retailer used the feature to partner with artist Katherine Li on a custom tune that serves as the anthem for the music- and metaverse-oriented effort.   Pepsi prepares for NFL season with fridge-TV combo, new commercials To promote its Zero Sugar beverage, the brand is giving away a novelty product that pokes fun at the dilemma fans face when leaving the couch for a drink. Sponsored Content by Knak The definitive guide to creating kick-*ss email Ready to supercharge your emails? Covering everything from subject lines to CTAs, our guide has everything you need to make your email campaigns stand out. Download the guide now! Ruffles signs first female athlete to ‘Chip Deal’ roster In its latest basketball partnership, the Frito-Lay brand has teamed with WNBA All-Star A’ja Wilson to promote its new Ruffles Ridge Twists product.  Retail CMO budgets increased in 2022: Gartner Although marketers are spending more on social media, overall budgets still haven't bounced back to pre-pandemic levels. Read more news Featured Resources Sponsored Content by Momentive AI Make an impact with your marketing programs A Modern Guide to Brand & Industry Tracking Bold Decisions: Using research-driven decisions to move your company forward and help shape what’s next 4 Strategies for Highly Effective Marketing From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Trendline How personalization shapes the retail industry Playbook Using Your Checkout to Build Deeper Customer Relationships Custom content for Parrot Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared Playbook The Marketer’s Guide to the Third Space Custom content for Waze View all resources What We’re Reading The Wall Street Journal Browsers Are Back in the Antitrust Hot Seat TechCrunch Along’s new mobile app lets creators record ‘infinite length’ video collabs CNBC Kohl’s cuts guidance, blaming inflation for softer sales from middle-income shoppers Suggest a story we should read Company Announcements Press releases from companies in your industry. RollWorks Expands Tech Partner Ecosystem with New Postal.io Partnership Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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