Aug. 10 - Walmart looks for streaming partner | Back-to-school marketing offers lesson in savings

Back-to-school challenges marketers as shoppers focus on savings; Trade Desk revenue grows 35% amid surge in CTV, open internet advertising; Corona highlights sustainability with eco-tourism island; Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV View online | Signup | Forward

Daily Dive Aug.​ 10,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact.com Ultimate influencer program starter kit Influencer marketing has emerged as a reliable way to drive revenue and grow brand awareness, especially with Gen Z. Get started with your influencer program.   Walmart reportedly seeks streaming partner to bolster Walmart+ The retailer recently met with Disney, Comcast and Paramount as it mulls a tie-up that could help it compete with Amazon Prime. Deep Dive Back-to-school challenges marketers as shoppers focus on savings Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers. Trade Desk revenue grows 35% amid surge in CTV, open internet advertising The ad-tech company sees the growth of CTV as a challenge to the "draconian tactics" of walled gardens like Google. Sponsored Content by Stirista As connected TV use continues to grow, here's how brands can use the medium to reach the right audiences With more budget pressure, how can marketers use CTV to reach fragmented audiences and increase returns? Corona highlights sustainability with eco-tourism island Registration is now open for a branded resort off the coast of Colombia that is free of single-use plastics and starts welcoming guests next year.  Ryan Reynolds’ Maximum Effort inks first-look deal with FuboTV The sports-first live TV streamer seeks to leverage the production company’s ad experience to underwrite programming. Read more news BROUGHT TO YOU BY — Infillion Understand consumer preferences across streaming ad content 73% of consumers feel the ads they see while streaming are repetitive, while over 60% report multitasking during ad breaks. In this consumer-facing study, Infillion breaks down targeting perceptions relative to privacy and personalization and offers insights into new ad formats. Get the download. From Our Library Playbook The Top 5 Influencer Marketing Questions Answered Custom content for Engine Media Trendline The evolution of stores in 2022 Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising Custom content for StackAdapt Trendline Inside the latest trends in direct-to-consumer View all resources What We’re Reading The Wall Street Journal Political Ad Spending Soars for Midterms The Drum Higher Interest Rates Are Coming: Here’s How They Hurt Ad Agencies, Clients And M&A The Motley Fool Ad Spending on TV and News Follows Tech’s Downward Trajector Digiday How contraceptive brands are increasing online advertising since SCOTUS overturned Roe v. Wade Suggest a story we should read Company Announcements Press releases from companies in your industry. RollWorks Presents the ABM Lounge at INBOUND 2022 Press release from RollWorks Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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