Aug. 29 - State Farm jams out in metaverse | Little Caesars kicks off NFL TV spot

Little Caesars deepens new NFL deal with TV spot, promotion; TikTok mini-game pilot alludes to resurgence in social gaming; Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters View online | Signup | Forward

Daily Dive Aug.​ 29,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Digital trends for 2022 Discover what’s next in digital. Read the 2022 Digital Trends Report to learn about the digital trends shaping customer experience in 2022 and beyond.   State Farm sponsors iHeartMedia’s persistent metaverse space in Fortnite Host to concerts and more, the virtual venue kicks off a year of planned programming with a two-part performance from Charlie Puth. Little Caesars deepens new NFL deal with TV spot, promotion Amid its first moves as official pizza of the league, the chain partnered with Super Bowl-winning quarterback Matthew Stafford for a TV spot. TikTok mini-game pilot alludes to resurgence in social gaming While the video-sharing app is just dipping its toes in, brands like Duracell have recently run in-game experiments on other platforms like Instagram. Column Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life. Read more news How Top Marketers Approach Programmatic Ads Leading marketing executives report that 50% or more of their campaign spend is allocated toward programmatic advertising. Learn more in this research report. Download Now From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Playbook Adopting AI Solutions to Improve The Customer Experience Custom content for Genesys Playbook The Marketer’s Guide to the Third Space Custom content for Waze View all resources What We’re Reading Bloomberg Netflix Eyes $7-to-$9 Price for Its New Ad-Supported Plan MediaPost Facebook Settles Privacy Lawsuit Over Cambridge Analytica Data Grab Ad Age McDonald’s-themed metaverse restaurant McRTFKT’s with food NFTs was built without chain’s permission Suggest a story we should read Upcoming Event 08 SEP Webinar | 3 p.m. ET How to Leverage Predictive Analytics to Survive a Recession Presented by studioID and Pecan Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won’t share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip