Aug. 11 - Coca-Cola’s dreamy new Creations flavor | Disney+ details ad-supported plans

Disney+ outlines ad-supported streaming plan as viewers grow picky; Pabst Blue Ribbon takes vacations back-in-time with ‘80s motel; Pacsun hits 2M TikTok followers in brand identity push; Back-to-school challenges marketers as shoppers focus on savings View online | Signup | Forward

Daily Dive Aug.​ 11,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact.com Ultimate influencer program starter kit Influencer marketing has emerged as a reliable way to drive revenue and grow brand awareness, especially with Gen Z. Get started with your influencer program.   Coke bottles taste of dreams for latest experimental flavor To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection. Disney+ outlines ad-supported streaming plan as viewers grow picky The option won’t actually be cheaper than the current ad-free version, which is receiving a price hike amid a more challenging streaming market. Pabst Blue Ribbon takes vacations back-in-time with ‘80s motel Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms. Sponsored Content by Lytics 1:1 Marketing to the millions: personalization at scale If personalization is both possible and in demand, why are so many companies still struggling to get it right? Download the guide now. Pacsun hits 2M TikTok followers in brand identity push The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app. Deep Dive Back-to-school challenges marketers as shoppers focus on savings Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers. Read more news BROUGHT TO YOU BY — Infillion How to capture consumer attention in streaming's new era The consumer-defined future of streaming is already here. In a new study launched in partnership with Ipsos, we bust conventional myths about consumers' willingness to watch more advertising and share data in exchange for hyper-relevance. Get your copy today. From Our Library Trendline The evolution of stores in 2022 Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising Custom content for StackAdapt Trendline Inside the latest trends in direct-to-consumer Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest View all resources What We’re Reading Digiday How contraceptive brands are increasing online advertising since SCOTUS overturned Roe v. Wade The Wall Street Journal Did a Robot Help Create That Ad? The Answer, Increasingly, Is Yes. CNBC McDonald’s says it’s planning to reopen some restaurants in Ukraine Suggest a story we should read Company Announcements Press releases from companies in your industry. Canto Announces New Hootsuite, Wrike Integrations to Streamline Digital Content Supply Chain Press release from Canto, Inc. Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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