Aug. 26 - Instacart adds star power to cart with Lizzo | NerdWallet targets financial feet-draggers

Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters; Johnnie Walker drafts Lilly Singh to fight for women’s leadership; Uber e-commerce partnership supports budding ads business; Here’s why marketers should consider leaving Covid-19 fads in the past View online | Signup | Forward

Daily Dive Aug.​ 26,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Marketers Like You Crush it with Semrush Execute your digital strategy with confidence and ease. Get 40+ tools to do SEO, content, advertising and social media, all in one platform. Try Semrush free.   Instacart partners with Lizzo for most extensive campaign to date “The World is Your Cart” supports a number of new features, including a Cart function that showcases the pop star’s curated shopping list.  Column Campaign Trail: NerdWallet solves financial problems for feet draggers and fence sitters In collaboration with Deutsch LA, the personal finance company’s "Smartest Decision" push brings idioms — and its editorial team "nerds" — to life. Johnnie Walker drafts Lilly Singh to fight for women’s leadership An extension of the “First Strides” program includes a partnership encouraging more women to take steps toward public leadership in the U.S.  Sponsored Content by BlueJeans by Verizon How to improve lead generation for virtual events Virtual events make for a strong lead generation tactic, but if you invite the wrong guests, your post-event activities can fail to convert when following up on ineffectual leads. Uber e-commerce partnership supports budding ads business Rokt uses machine-learning technology to serve relevant messages with additional products and offers to consumers as they complete transactions.   Opinion Here’s why marketers should consider leaving Covid-19 fads in the past Temporary obsessions with feta pasta, whipped coffee and at-home workouts represent ways in which pandemic trends, and consumer buy-in, came and passed — fast.  Read more news Collaborate More Effectively with Sales & Agency Teams 90% of sales and marketing leaders say there is a misalignment across their organization’s strategy, process, content and culture. Learn More From Our Library Trendline How brands are harnessing influencer marketing Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising Custom content for StackAdapt Webinar - on demand Are You Set for Holiday Shopping? Custom content for InMobi Playbook Collaborate More Effectively with Sales & Agency Teams Custom content for Brandfolder View all resources What We’re Reading Digiday As midterm political spending outpaces 2020, streaming and TikTok become the focus TechCrunch Zuckerberg says Meta’s next VR headset will launch in October and will focus on ‘social presence’ Bloomberg Electronic Arts Surges on Report Amazon Preparing Takeover Bid Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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