Aug. 24 - Doritos sets fans on the hunt for triangles | Bud Light’s new agency picks

Bud Light picks 2 new creative agencies as marketing strategy shifts; Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week; Canvas Worldwide taps into offline data with TransUnion partnership View online | Signup | Forward

Daily Dive Aug.​ 24,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Marketers Like You Crush it with Semrush Execute your digital strategy with confidence and ease. Get 40+ tools to do SEO, content, advertising and social media, all in one platform. Try Semrush free.   Doritos sets consumers on hunt for triangles in ode to chip’s shape Among other activations, the brand is issuing weekly TikTok bounties for fans who find iconic triangle locations, like a pyramid-shaped Bass Pro Shop. Bud Light picks 2 new creative agencies as marketing strategy shifts A split approach sees Anomaly handle its core light beer business while The Martin Agency takes on brand extensions such as hard seltzer. Afterpay releases designer NFTs with exclusive merchandise, experiences for New York Fashion Week The buy now, pay later company will donate all proceeds from the collection to the nonprofit Free Arts NYC. Sponsored Content by Knak The definitive guide to creating kick-*ss email Ready to supercharge your emails? Covering everything from subject lines to CTAs, our guide has everything you need to make your email campaigns stand out. Download the guide now! Canvas Worldwide taps into offline data with TransUnion partnership The partnership follows industry-wide efforts to find alternative data-gathering methods to cookies. Read more news Collaborate More Effectively with Sales & Agency Teams 90% of sales and marketing leaders say there is a misalignment across their organization’s strategy, process, content and culture. Learn More From Our Library Webinar - on demand 4 Truths That Prove Programmatic Is Easier Than You Think Custom content for StackAdapt Trendline How brands are harnessing influencer marketing Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising Custom content for StackAdapt Webinar - on demand Are You Set for Holiday Shopping? Custom content for InMobi View all resources What We’re Reading MediaPost Children’s Ad Guidelines Apply In Metaverse, Watchdog Says Business Insider The Trade Desk is making a push into video game ads, and it could be a $100 million business in 5 years CNBC Peloton strikes a deal to sell fitness equipment and apparel on Amazon Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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