Weekender: Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes

Signup | Forward Weekender Aug.​ 13,​ 2022 | A roundup of this week’s most read stories

BROUGHT TO YOU BY — Impact.com Ultimate influencer program starter kit Influencer marketing has emerged as a reliable way to drive revenue and grow brand awareness, especially with Gen Z. Get started with your influencer program.   Column Campaign Trail: Liquid I.V. fuels play to prove hydration isn't just for athletes The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign. Coke bottles taste of dreams for latest experimental flavor To reach Gen Z, the soda giant partnered with EDM festival Tomorrowland on AR music experiences and designed a metaverse fashion collection. Miller Lite rents out grills in latest summer stunt The Molson Coors brand is targeting the 30% of U.S. households that don't have a grill with a sharing program that includes rentals and giveaways. Sponsored Content by Marketing Dive’s studioID Modern marketing with programmatic advertising Consumers are spending more time researching across multiple channels before making purchase decisions. Learn how to target your end consumers more efficiently and optimize campaigns in this report. Pabst Blue Ribbon takes vacations back-in-time with '80s motel Taking inspiration from a campaign in the past, the brand kicks off a new platform with several themed motel rooms. Lyft rides into media network race as ride-hailing rebounds Lyft Media streamlines offerings across the company's vehicles, bikeshare network, mobile app and in-car tablets. Pacsun hits 2M TikTok followers in brand identity push The online following, a goal set and now met, signifies success by the brand in appealing to Gen Z shoppers and forming an identity on the app. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Back-to-school challenges marketers as shoppers focus on savings Brand loyalty is out the window amid economic distress, tasking brands and retailers to find new ways to court once-faithful customers. BROUGHT TO YOU BY — Infillion How to capture consumer attention in streaming's new era The consumer-defined future of streaming is already here. In a new study launched in partnership with Ipsos, we bust conventional myths about consumers' willingness to watch more advertising and share data in exchange for hyper-relevance. Get your copy today. From Our Library Trendline The evolution of stores in 2022 Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising Custom content for StackAdapt Trendline Inside the latest trends in direct-to-consumer View all resources Best of What We're Reading The Wall Street Journal Meditation App Calm Lays Off 20% of Staff The Drum Reddit Data Reveals New Consumer Behaviors: ‘they’re Doing More Research Before Buying’ Adweek Facebook Loses Its Luster for Some Political Advertisers Digiday How contraceptive brands are increasing online advertising since SCOTUS overturned Roe v. Wade The Wall Street Journal Did a Robot Help Create That Ad? The Answer, Increasingly, Is Yes. CNBC McDonald’s says it’s planning to reopen some restaurants in Ukraine Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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