Aug. 16 - Tony the Tiger transforms into Twitch streamer | Miller High Life’s dive bar-inspired ice cream

Miller High Life serves up dive bar-inspired ice cream; Walmart picks Paramount as streaming partner for membership plan; Comscore makes progress toward alternative currencies; Wish rebrands in attempt to stay afloat against competition View online | Signup | Forward

Daily Dive Aug.​ 16,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Adobe Accelerate your content velocity Many brands can’t create fresh content fast enough to deliver great personalized experiences. Download our worksheet to test your content velocity.   Tony the Tiger transforms into gr-r-eat Twitch streamer The iconic Frosted Flakes brand mascot is becoming a VTuber in a first-of-its-kind collaboration with the streaming platform. Miller High Life serves up dive bar-inspired ice cream The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop. Walmart picks Paramount as streaming partner for membership plan Starting in September, Walmart+ customers can access the ad-supported Paramount+ Essential tier at no extra cost. Sponsored Content by Niantic How brands like Niantic are drawing attention to wellness through immersive experiences As people found themselves sheltering in place and trying to work through lockdowns, many turned to immersive experiences such as gaming to socialize and reduce stress. Comscore makes progress toward alternative currencies Earnings show stronger revenues and a smaller loss as the company continues to bolster its TV measurement tools in preparation for a post-Nielsen era. UPDATED Wish rebrands in attempt to stay afloat against competition The e-commerce platform debuted a new global brand campaign with a 30-second ad that highlights its short-form shoppable video feature. Hospitality brands reclaim lost mojo with ambitious ad campaigns The heaviest media plays from the category since the start of the pandemic focus on product versus price as consumers have yet to trade down. Read more news Featured Resources Sponsored Content by Momentive AI Make an impact with your marketing programs A Modern Guide to Brand & Industry Tracking Bold Decisions: Using research-driven decisions to move your company forward and help shape what’s next 4 Strategies for Highly Effective Marketing From Our Library Playbook Data Collaboration is Essential for Personalized Marketing Custom content for Snowflake Trendline How personalization shapes the retail industry Snowflake Webinar - on demand How to overcome data silos and unlock data-driven marketing Custom content for Snowflake Playbook Using Your Checkout to Build Deeper Customer Relationships Custom content for Parrot Playbook Meet the New Game Changer In the World of Business: The CDO Custom content for EX Squared View all resources What We’re Reading CNBC Walmart sticks with second-half outlook after earnings beat expectations Digiday Why Web3 brands are moving offline to explore physical spaces New York Post Disney hits back at activist investor Dan Loeb after ESPN spinoff proposal Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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