Aug. 12 - Budweiser kicks off World Cup scavenger hunt | Liquid I.V. promotes everyday hydration

Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes; Wish rebrands in attempt to stay afloat against competition; Denny’s boosts esports equity with ‘pancake drops’ on Twitch; Heineken, Nike, Mondelēz run ads on cause-driven social platform View online | Signup | Forward

Daily Dive Aug.​ 12,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Impact.com Ultimate influencer program starter kit Influencer marketing has emerged as a reliable way to drive revenue and grow brand awareness, especially with Gen Z. Get started with your influencer program.   Budweiser sends soccer fans on scavenger hunt in countdown to World Cup Marking 100 days until the tournament, the promotion features QR codes that unlock coordinates for hidden prize boxes carrying tickets and more. Column Campaign Trail: Liquid I.V. fuels play to prove hydration isn’t just for athletes The Unilever-owned wellness company keyed into everyday hobbies and West Coast vibes as part of its first national campaign. Wish rebrands in attempt to stay afloat against competition The e-commerce platform unveiled a new logo and improved app experience after painful Q2 earnings. Sponsored Content by Inmar Intelligence Learn how to reach back-to-school shoppers this year Consumers, wary of inflation and supply chain issues, will shop for back-to-school differently in 2022. Learn to engage and inspire shoppers with this new guide. Download guide. Denny’s boosts esports equity with ‘pancake drops’ on Twitch The diner chain has partnered with Complexity Gaming to promote female creators with a series of sponsored livestreams. Heineken, Nike, Mondelēz run ads on cause-driven social platform WeAre8, which pays users to watch ads, is looking to attract more brands into its fold with a new self-service ads manager called SAM-i.  Read more news BROUGHT TO YOU BY — Infillion How to capture consumer attention in streaming's new era The consumer-defined future of streaming is already here. In a new study launched in partnership with Ipsos, we bust conventional myths about consumers' willingness to watch more advertising and share data in exchange for hyper-relevance. Get your copy today. From Our Library Trendline The evolution of stores in 2022 Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising Custom content for StackAdapt Trendline Inside the latest trends in direct-to-consumer Playbook Why Brands Need to Consider The Ad Claims Universe Custom content for ChefsBest View all resources What We’re Reading The Wall Street Journal Meditation App Calm Lays Off 20% of Staff The Drum Reddit Data Reveals New Consumer Behaviors: ‘they’re Doing More Research Before Buying’ Adweek Facebook Loses Its Luster for Some Political Advertisers Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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