Aug. 23 - Don Julio campaign rides tequila sales boom | Dentsu offers brands a virtual identity

Dentsu designs virtual brand characters for metaverse and beyond; What PepsiCo’s $550M Celsius deal means for the energy drink brand; Pandemic friction between consumers and businesses is evident View online | Signup | Forward

Daily Dive Aug.​ 23,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Semrush Marketers Like You Crush it with Semrush Execute your digital strategy with confidence and ease. Get 40+ tools to do SEO, content, advertising and social media, all in one platform. Try Semrush free.   Don Julio goes back to its roots in cinematic ads honoring founder A new global campaign comes as the tequila brand rides the wave of interest in agave-based spirits, which saw sales up over 30% last year. Dentsu designs virtual brand characters for metaverse and beyond A new Dentsu VI service uses motion-capture techniques to create fully customizable virtual identities as brands invest more in CGI influencers.  Q&A What PepsiCo’s $550M Celsius deal means for the energy drink brand Celsius CEO John Fieldly detailed how the investment and distribution agreement will affect the energy drink’s marketing moving forward. Sponsored Content by BlueJeans by Verizon How to improve lead generation for virtual events Virtual events make for a strong lead generation tactic, but if you invite the wrong guests, your post-event activities can fail to convert when following up on ineffectual leads. Opinion Pandemic friction between consumers and businesses is evident CMOs hoping to transition their brands to post-pandemic normalcy must temper optimism and account for continuing unease among customers. Read more news Collaborate More Effectively with Sales & Agency Teams 90% of sales and marketing leaders say there is a misalignment across their organization’s strategy, process, content and culture. Learn More From Our Library Webinar - on demand 4 Truths That Prove Programmatic Is Easier Than You Think Custom content for StackAdapt Trendline How brands are harnessing influencer marketing Webinar - on demand 2022 Gift Card Trends and Insights Custom content for GiftNow Survey Report How Top Marketing Executives Are Approaching Programmatic Advertising Custom content for StackAdapt Webinar - on demand Are You Set for Holiday Shopping? Custom content for InMobi View all resources What We’re Reading BBC News Ben & Jerry’s fails to stop sales in Israeli settlements Variety ‘House of the Dragon’ Premiere Draws Nearly 10 Million Viewers, Biggest HBO Series Premiere Ever CNBC Despite recession fears and fueled by ‘revenge spending,’ Americans spend $314 a month on impulse purchases The Verge Elon Musk subpoenas former Twitter CEO Jack Dorsey Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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