Aug. 3 - How media spend impacts ROI during a recession | NFL sees big sponsorship shift

Why NFL sponsors are reevaluating their relationship with the league; Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse; Nature Valley brings rewards to TikTok for sustainable back-to-school push; The Fresh Market sees shoppable video, livestreaming zing View online | Signup | Forward

Daily Dive Aug.​ 3,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Prepare for the 2022 Holiday Season The 2022 holiday shopping season may look better than the previous two, but there are some things retailers can do to make the most of it. Learn more.   Marketers gain ROI during recession by increasing media spend, study says Cutting ad spend and marketing headcount at the first sign of a recession undermines margins and efficiency, according to a report by Analytic Partners. Deep Dive Why NFL sponsors are reevaluating their relationship with the league This year so far has brought an unusual number of change-ups in how advertisers support the league. Several factors lay behind the shift. Patrón concocts cocktail-themed virtual quests in bigger bet on metaverse Virtual pop-ups hosted on Decentraland task users with assembling seasonal drinks, with a grand prize of a real-world trip to Mexico. Sponsored Content by Inmar Intelligence Learn how to reach back-to-school shoppers this year Consumers, wary of inflation and supply chain issues, will shop for back-to-school differently in 2022. Learn to engage and inspire shoppers with this new guide. Download guide. Nature Valley brings rewards to TikTok for sustainable back-to-school push App users can use the hashtag #ReTokForNature for the chance to win free merchandise from brands including L.L. Bean and Stasher. The Fresh Market sees shoppable video, livestreaming zing The specialty food chain has had rapid growth in key engagement metrics as grocers explore social media, videos and shoppable content. How federal scrutiny of mobile location data might affect marketers Mobile privacy has become a hot-button issue as a consequence of the Supreme Court’s decision to overturn Roe v. Wade. Read more news What You Need to Know About Data in Marketing The changing data privacy landscape has many implications for targeting, measurement and attribution. Explore the innovative ways marketers are engaging consumers while navigating privacy concerns in this Trendline. Access Now From Our Library Trendline How brands are harnessing influencer marketing Trendline Inside the changing data landscape in marketing Trendline How personalization shapes the retail industry Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Waze Playbook Adopting AI Solutions to Improve The Customer Experience Genesys View all resources What We’re Reading The Wall Street Journal Inflation Is Everywhere—Even in TV Commercials Axios Life after cookies leaves ad industry in chaos Ad Age Why Tiktok trails Instagram in influencer ad spend Digiday Black-owned publishers’ ad businesses grow due to increase in new advertisers and their investment in content Suggest a story we should read Company Announcements Press releases from companies in your industry. B Lab Global Announces 2022 Best For The World B Corps Press release from B Lab Global Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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