Aug. 1 - Jack in the Box recruits past employee Mark Hamill | H2 ad forecast holds some bright spots

H2 ad-spending expectations jump but broad picture remains uneven; How federal scrutiny of mobile location data might affect marketers; David’s Bridal weds TikTok videos with commerce to drive click-throughs; Campaign Trail: Frida Baby animates user reviews of messy parenthood realities View online | Signup | Forward

Daily Dive Aug.​ 1,​ 2022 | Today’s news and insights for marketing leaders   BROUGHT TO YOU BY — Marketing Dive’s studioID How to Prepare for the 2022 Holiday Season The 2022 holiday shopping season may look better than the previous two, but there are some things retailers can do to make the most of it. Learn more.   Jack in the Box welcomes back most famous employee Mark Hamill Before he was Luke Skywalker, Hamill was fired by the chain for using a clown voice while manning the drive-thru — a role he resumed for a campaign stunt. H2 ad-spending expectations jump but broad picture remains uneven An IAB survey found bullish categories like travel are buoying the industry, while sectors like auto face cutbacks due to a tightening economy. How federal scrutiny of mobile location data might affect marketers Mobile privacy has become a hot-button issue as a consequence of the Supreme Court’s decision to overturn Roe v. Wade. David’s Bridal weds TikTok videos with commerce to drive click-throughs The bridal retailer has seen a click-through rate that’s twice the average benchmark while reaching more than 16 million viewers. Column Campaign Trail: Frida Baby animates user reviews of messy parenthood realities For its first TV spots, the baby brand embraces authenticity with the same colorful, no-nonsense approach of products like NoseFrida the SnotSucker. Read more news What You Need to Know About Data in Marketing The changing data privacy landscape has many implications for targeting, measurement and attribution. Explore the innovative ways marketers are engaging consumers while navigating privacy concerns in this Trendline. Access Now From Our Library Trendline How brands are harnessing influencer marketing Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar Trendline How personalization shapes the retail industry Snowflake Playbook 3 Insights Retailers Can Use To Meet Shoppers Where They’re Going Waze View all resources What We’re Reading The Wall Street Journal Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers Bloomberg Sony Dives Most in Months After Gaming Slump Spurs Outlook Cut TechCrunch Use Twitter’s iOS app without signing up for an account in Twitter’s latest test Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You’ve referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here’s your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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