May 9 - Taco Bell swaps mundane meals with TikTok effort | Peloton seeks post-pandemic relevance with refresh

Peloton races to revitalize brand with help from star instructors; Coors Light wants to chill rooftops this summer with novel billboards; Xbox levels up mobile app through stories feature; Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world View online | Signup | Forward

Daily Dive May​ 9,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com How does your program stack up? 64% of marketers report partner-driven revenue of up to 50%. See how your program stacks up in our state of partnership marketing report. Get the survey results.   PUBLISHER'S NOTE Legal and regulatory issues can have a big impact on business strategy. That’s why Industry Dive is launching the 27th publication in our portfolio: Legal Dive, a daily publication tailored to the needs of chief legal officers, general counsels and other in-house legal staff. Our journalism will connect the dots for corporate counsels who need to understand important changes to laws and regulations, how they might affect their company, and the overall best practices for their profession. We have built a great team, including veteran business journalists Saied Sartipzadeh, Rob Freedman and Lyle Moran, to help us cover the profession with the depth and nuance our readers deserve. If you are involved with the legal function in your organization, use this link to add Legal Dive’s daily newsletter to your email inbox. If you have a colleague or friend who works in the profession, share this link to get them signed up and reading our latest publication: https://www.legaldive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76 As always, thank you for your readership. Davide Savenije Editor-in-Chief Industry Dive Taco Bell asks diners to swap out mundane meals via TikTok dance challenge "Taco Swap" builds on an effort that helped to drive the highest sales week in the chain's history and represents another bid to be closer to youth culture. Peloton races to revitalize brand with help from star instructors A refresh campaign places the fitness company’s talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts. Coors Light wants to chill rooftops this summer with novel billboards As part of its focus on the environment, the beer marketer is cooling off Miami roofs with billboards painted in reflective white paint. Sponsored Content by Webflow How to launch a quick and effective website redesign Learn how Ramp took their website redesign project from just a visual refresh to full brand glow-up. Register now. Xbox levels up mobile app through stories feature Following Microsoft's announcement that it may bring ads to its gaming platform, Xbox is taking a TikTok-like approach to user content.  Column Campaign Trail: Malibu drinkers can 'do whatever tastes good' in a hyperreal world In a neon-drenched spot soundtracked by a modern pop classic, the Pernod Ricard brand looks to make the summer mindset permanent. Read more news How Marketers Are Leveraging Connected TV Discover how brands like Mondelez are approaching CTV to increase personalization in their marketing strategy in this new Trendline. Access Now From Our Library Webinar - on demand Using Customer Data to Optimize the Omnichannel Experience 3Pillar Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar Webinar - on demand Avoid Customer Disappointment: Getting Omnichannel Retail Right inriver View all resources What We're Reading Digiday Agencies strive to bring order to the creator world to earn money for clients U.S. News & World Report Marketing Deals Trickle Down From NCAA to High School Sports Ad Age Budweiser’s ‘Freedom’ summer cans could heat up sales—and tensions Suggest a story we should read Upcoming Events 10 MAY Webinar Leveraging Customer Spending Data to Spot Revenue Opportunities Presented by Cardlytics 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium 25 MAY Webinar Why Clean Rooms Are a Stepping Stone to Business Transformation Presented by LiveRamp 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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