May 25 - Pepsi bows out of Super Bowl Halftime Show | Google reimagines search

Google reimagines search beyond '10 blue links'; Minute Maid offers heat relief with Aguas Frescas waterslide delivery; Miller Lite fires up the grill with beer-infused charcoal; Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising View online | Signup | Forward

Daily Dive May​ 25,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Hootsuite Want to boost social ad performance? Learn why paid and organic campaigns are better together. See how easy it is to plan, execute, and measure them side-by-side. Get your guide today.   Pepsi steps away from Super Bowl Halftime Show amid strategic pivot While it’s not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022. Google reimagines search beyond '10 blue links' At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results. Minute Maid offers heat relief with Aguas Frescas waterslide delivery The Coca-Cola brand's “Refreshing AF” tagline and summer push play on the drink's "AF" initials and cheekily tie into the phrase that’s popular online. Sponsored Content by Adobe Seven reasons ABM is a business imperative ABM gives businesses of every size a boost. Download our new fact sheet to learn seven ways it could benefit yours. Miller Lite fires up the grill with beer-infused charcoal Timed to the unofficial start of summer, “Beercoal” is the latest in the brewery’s attempt to emphasize the taste of its light beer. Q&A Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast. Deep Dive How Miller Lite and Bud Light's epic clash shook the marketing world It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands. Read more news Drive Shopper Engagement Via SMS Marketing Despite a labor shortage, unprecedented demand and supply chain issues, the future is bright for brick-and-mortar retailers willing to invest in customer experience. Learn More From Our Library Webinar - on demand Using Digital Shelf KPIs to Improve Your Marketing Strategy Pacvue Trendline How marketers are reaching Gen Z Playbook How Self-Service AI Is Changing the Game Noogata Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt View all resources What We're Reading Adweek As Starbucks Retreats from Russia, Pressure Mounts on Brands to Do More Ad Age How TikTok can help cast commercials and find brand talent Digiday Can contextual provide a better solution than cookie-replacement options, asks the MMA Suggest a story we should read Upcoming Events 25 MAY Webinar Why Clean Rooms Are a Stepping Stone to Business Transformation Presented by LiveRamp 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer 16 JUN Webinar Building a TikTok Strategy That’s Right for Your Brand Presented by Khoros Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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