May 31 - Why the media network craze is just getting started | NYX hosts metaverse Pride parade

NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community; Gucci opens persistent digital space on Roblox; Brand rivalries that helped define modern marketing; American Girl unveils podcast network rooted in the brand's characters View online | Signup | Forward

Daily Dive May​ 31,​ 2022 | Today's news and insights for marketing leaders   TRENDLINE How Brands Can Successfully Market to Gen Z The Gen Z demographic remains one of the most diverse and unconventional to market to. Learn how brands like Nike and ASOS are appealing to younger consumers in this Trendline.   Deep Dive Why the media network craze is just getting started Marriott’s push to sell more digital advertising marked a first for the hospitality industry, but marketers shouldn’t be surprised if verticals from airlines to financial services follow suit.  NYX hosts metaverse Pride parade to celebrate all shades of LGBTQ community A virtual celebration in The Sandbox is complemented by real-world activations, including a public drag show and mural painting in Los Angeles. Gucci opens persistent digital space on Roblox With Gucci Town, the luxury brand is demonstrating its commitment to the metaverse with a hub that will evolve over time. Deep Dive Brand rivalries that helped define modern marketing In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world. American Girl unveils podcast network rooted in the brand's characters The network is the latest example of how the doll line is extending its reach into buzzy digital media as brands vie for young fans. Read more news 6 Ways to Improve Brand Consistency Brand inconsistencies occur when organizations have no single source of truth for their messaging and digital assets. Learn how marketers can implement a unified strategy in this playbook. Access Now From Our Library Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Playbook Win Customers & Boost Business with Lease-to-Own Programs Katapult View all resources What We're Reading The Wall Street Journal Unilever to Add Activist Investor Nelson Peltz to Board Ad Age How Amazon is looking to streamline ad ID overload Digiday As esports organizations widen their revenue streams, valuation continues to be a challenge Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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