May 26 - Carl's Jr., Hardee's head to 'Jurassic World' | TikTok takes page from Twitch

TikTok takes page from Twitch as battle for creators intensifies; Glenlivet fills the internet with diverse whisky drinkers; Cryptocurrency ad spend plummets as market crashes; Google reimagines search beyond '10 blue links' View online | Signup | Forward

Daily Dive May​ 26,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Hootsuite Want to boost social ad performance? Learn why paid and organic campaigns are better together. See how easy it is to plan, execute, and measure them side-by-side. Get your guide today.   Q&A Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze. TikTok takes page from Twitch as battle for creators intensifies A Live Subscription feature promises predictable monthly income, which could appeal to a creator base that’s felt the double-edged sword of overnight virality. Glenlivet fills the internet with diverse whisky drinkers In an effort to break stereotypes about whisky drinkers, the distiller is working to change the Google algorithm to be more reflective of diversity. Sponsored Content by Hootsuite Get the ultimate guide to measuring social media ROI Demonstrate the impact of social media on your broader marketing goals and overall business outcomes with Hootsuite's step-by-step guide to measuring ROI. Cryptocurrency ad spend plummets as market crashes Marketing spend for the top four crypto sites fell dramatically in March after peaking during the Super Bowl. Google reimagines search beyond '10 blue links' At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results. Q&A Albertsons' head of retail media on the company's 'late mover' advantage and what's next in digital advertising Kristi Argyilan, who previously headed Target Roundel, says the company is able to build digital ad services and tech aimed at the current market. But it needs to move fast. Deep Dive How Miller Lite and Bud Light's epic clash shook the marketing world It’s a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands. Read more news Drive Shopper Engagement Via SMS Marketing Despite a labor shortage, unprecedented demand and supply chain issues, the future is bright for brick-and-mortar retailers willing to invest in customer experience. Learn More From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Webinar - on demand Using Digital Shelf KPIs to Improve Your Marketing Strategy Pacvue Playbook How Self-Service AI Is Changing the Game Noogata Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt View all resources What We're Reading CNN Wendy's puts up the 'for sale' sign as costs rise Ad Age Honest Tea founder on what its shutdown means for purpose-based brands Food Dive Big Food’s sustainable packaging goals hit supply and demand reality Suggest a story we should read Upcoming Events 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer 16 JUN Webinar Building a TikTok Strategy That’s Right for Your Brand Presented by Khoros Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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