May 27 - Unilever, Mondelēz try Instacart's shoppable ads | Chevrolet game warns of texting and driving

Chevrolet's WhatsApp game drives awareness of texting and driving dangers; Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms; Omnicom's new supply chain tool adjusts media spend based on inventory View online | Signup | Forward

Daily Dive May​ 27,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Hootsuite Want to boost social ad performance? Learn why paid and organic campaigns are better together. See how easy it is to plan, execute, and measure them side-by-side. Get your guide today.   Note from the editor Marketing Dive will not publish a newsletter on Monday in recognition of Memorial Day. Over the holiday weekend, check out our recent series of deep dives into the iconic brand rivalries — from Coke versus Pepsi to McDonald's versus Burger King and beyond — that continue to shape marketing. We'll be back in your inbox on Tuesday. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email Unilever, Mondelēz, PepsiCo sign up for Instacart's new shoppable ad units Commerce-enabled video and display offerings speak to how retail media formats are getting more sophisticated as platforms chase larger budgets. Chevrolet's WhatsApp game drives awareness of texting and driving dangers Players can dodge obstacles by responding to chat commands, but will inevitably lose as the automaker tries to send a clear message.  Q&A Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze. Sponsored Content by Adobe Small budget with big expectations? Time to automate. Trying to deliver on big expectations with a small team or budget? Learn how you can do more with less. Download our worksheet. Omnicom's new supply chain tool adjusts media spend based on inventory The offering helps marketers adjust media investment to better reflect product inventories that have been affected by an enduring supply chain crisis. Read more news Drive Shopper Engagement Via SMS Marketing Despite a labor shortage, unprecedented demand and supply chain issues, the future is bright for brick-and-mortar retailers willing to invest in customer experience. Learn More From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Webinar - on demand Using Digital Shelf KPIs to Improve Your Marketing Strategy Pacvue Playbook How Self-Service AI Is Changing the Game Noogata Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt View all resources What We're Reading BBC News Google probed by competition watchdog over ad dominance Digiday ‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan Suggest a story we should read Upcoming Events 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer 16 JUN Webinar Building a TikTok Strategy That’s Right for Your Brand Presented by Khoros Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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