May 17 - Why Burger King's rivalry with McDonald's sizzles | Cheez-It, Pandora produce 'sonically-aged' snack

Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers; Target to award $25M in paid media to diverse brands; Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs View online | Signup | Forward

Daily Dive May​ 17,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Cross-Channel Advertising Webinar Tune into How to Harness Cross-Channel Advertising To Reach Your Audience to learn strategies and tactics for leveraging cross-channel advertising effectively and much more! Save your seat.   Deep Dive Burger wars: How Burger King's rivalry with McDonald's reverberates through adland Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact. Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture. Target to award $25M in paid media to diverse brands While a typical paid media program through Target costs more than $50,000, Roundel Media Fund participants would receive the same reach for $5,000. Sponsored Content by Cvents Tips for ticketing and pricing your virtual, hybrid and in-person events Understand the benefits and limitations of virtual, hybrid and in-person events while learning how to structure tickets and prices to deliver the value that attendees and sponsors want. Mattress Firm wants listeners to rest easy with new podcast as audio medium climbs The mattress retailer worked with Vox Media's branded content studio to create a series featuring sleep-related stories and tips. Read more news How Marketers Are Reaching Gen Z The last few years have solidified qualities in Gen Z that have led to some successful marketing strategies, even as the demographic remains one of the most diverse and unconventional. Learn More From Our Library Playbook Tying Together Retail’s Physical and Digital Worlds FedEx Webinar - on demand Key Reasons Your Retail Media Strategy Should Include Video InMobi Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Playbook Win Customers & Boost Business with Lease-to-Own Programs Katapult View all resources What We're Reading The Wall Street Journal Disney Vows to Show Very Few Commercials on Ad-Supported Disney+ Ad Age United Airlines debuts biggest brand campaign in nearly a decade as travel rebounds Digiday Out of home fights for greater ad share as it cites better value on action taken by consumers Suggest a story we should read Upcoming Event 23 MAY Webinar | 2:00PM ET Using Digital Shelf KPIs to Improve Your Marketing Strategy Presented by Pacvue Company Announcements Press releases from companies in your industry. Industry Dive publications win 6 National Gold Azbees – most of any publisher Press release from Industry Dive Kantar Selects Canvs AI to Power Text Analytics in Retail Research Practice Press release from Canvs AI Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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