May 11 - Pepsi, Pizza Hut team up on AR soccer game | Netflix ads could hit by end of year

Netflix is finally open to ads. What's next?; Sneaker supremacy: Nike and Adidas battle for brand love; How streaming TV platforms upped their games at the NewFronts View online | Signup | Forward

Daily Dive May​ 11,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com How does your program stack up? 64% of marketers report partner-driven revenue of up to 50%. See how your program stacks up in our state of partnership marketing report. Get the survey results.   Pepsi, Pizza Hut put soccer fans in Paul Pogba's shoes with AR game Activations with Yum Brands restaurants attempt to capture the excitement ahead of the UEFA Champions League final with help from the star midfielder. UPDATED Netflix is finally open to ads. What's next? Ads could reportedly be coming to Netflix before the end of the year — sooner than the timeline that co-CEO Reed Hastings previously suggested. Deep Dive Sneaker supremacy: Nike and Adidas battle for brand love Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges. Sponsored Content by Noogata 4 key trends shaping the future of retail Find out how CPGs and retailers are using technology to capitalize on the evolving landscape. Download whitepaper. How streaming TV platforms upped their games at the NewFronts Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux. Read more news How Marketers Are Leveraging Connected TV Discover how brands like Mondelez are approaching CTV to increase personalization in their marketing strategy in this new Trendline. Access Now From Our Library Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar Webinar - on demand Avoid Customer Disappointment: Getting Omnichannel Retail Right inriver Webinar - on demand Uncovering Your Biggest Revenue Play in 2022 Cardlytics Playbook The Six Steps to Optimal Retail Testing MarketDial View all resources What We're Reading Digiday Game developers are angling to become the next big media owners — and brands are taking notice Wall Street Journal Disney Seen Showing Increase in Disney+ Subscribers in Latest Quarter Ad Age How Spotify is disrupting podcast measurement as industry ad revenue soars The Guardian Adidas sports bra ads banned in UK for objectifying women Suggest a story we should read Upcoming Events 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium 23 MAY Webinar | 2:00PM ET Using Digital Shelf KPIs to Improve Your Marketing Strategy Presented by Pacvue 25 MAY Webinar Why Clean Rooms Are a Stepping Stone to Business Transformation Presented by LiveRamp 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer Company Announcements Press releases from companies in your industry. Ragan Communications Selects Sway Group For Hot List of Top Agencies Press release from Sway Group Introducing Calendly Routing Forms, a Step Towards Omnichannel Scheduling Press release from Calendly Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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