May 12 - Oreos double as canvas for LGBT support | Peloton ad spend dips 22% in Q1

Peloton ad spending plunged as new users wane, analysis finds; How streaming TV platforms upped their games at the NewFronts; Sneaker supremacy: Nike and Adidas battle for brand love View online | Signup | Forward

Daily Dive May​ 12,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com State of partnership marketing 55% of marketers report their partner channel to be a critical piece of revenue strategy. See how your program stacks up in our State of partnership marketing. Get the results.   Oreo turns cookie packs into canvases for expressing LGBT support The brand’s first Pride-themed retail packs arrive as the anti-LGBT movement sees renewed energy through legislation like a Florida law dubbed the “Don’t Say Gay” bill. Peloton ad spending plunged as new users wane, analysis finds While media investments dipped in a rocky first quarter, they may be on the upswing again as the brand kicks off an ad campaign focused on instructors. How streaming TV platforms upped their games at the NewFronts Roku, Tubi and FuboTV pitched advertisers around measurement and targeting at a time when both the streaming and digital ad landscapes are in flux. Sponsored Content by Hootsuite Get the ultimate guide to measuring social media ROI Demonstrate the impact of social media on your broader marketing goals and overall business outcomes with Hootsuite's step-by-step guide to measuring ROI. Deep Dive Sneaker supremacy: Nike and Adidas battle for brand love Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges. Read more news How Marketers Are Leveraging Connected TV Discover how brands like Mondelez are approaching CTV to increase personalization in their marketing strategy in this new Trendline. Access Now From Our Library Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar Webinar - on demand Avoid Customer Disappointment: Getting Omnichannel Retail Right inriver Webinar - on demand Uncovering Your Biggest Revenue Play in 2022 Cardlytics Playbook The Six Steps to Optimal Retail Testing MarketDial View all resources What We're Reading Reuters Exclusive: Facebook-owner Meta tells hardware staffers to prepare for cutbacks The Drum Disney+’s 7.9m subscriber bump brings it even closer to Netflix CNBC Roblox shares sink on disappointing revenue and wider-than-expected loss Suggest a story we should read Upcoming Events 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium 23 MAY Webinar | 2:00PM ET Using Digital Shelf KPIs to Improve Your Marketing Strategy Presented by Pacvue 25 MAY Webinar Why Clean Rooms Are a Stepping Stone to Business Transformation Presented by LiveRamp 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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