May 23 - Gucci opens gaming academy | TikTok allows brands to crowdsource content

TikTok's new ad product lets brands crowdsource content; Nextbite exec dishes on how operators can make virtual brands successful; Noodles & Co. gamifies mobile rewards to boost loyalty; Campaign Trail: C4 Energy taps into Kevin Hart's versatility View online | Signup | Forward

Daily Dive May​ 23,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Hootsuite Want to boost social ad performance? Learn why paid and organic campaigns are better together. See how easy it is to plan, execute, and measure them side-by-side. Get your guide today.   Gucci seeks next generation of esports talent with gaming academy A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category. TikTok's new ad product lets brands crowdsource content Branded Mission creates a channel between brands and creators, potentially removing the need for agencies that offer influencer marketing services. Q&A Nextbite exec dishes on how operators can make virtual brands successful These concepts can optimize excess kitchen capacity and slow dayparts, but also poise operators to be nimble in emerging markets like Web3, says Chief Growth Officer Geoff Madding. Sponsored Content by Adobe Measure the metrics that make a difference The right metrics make a difference. Read our fact sheet and learn what you should be measuring to prove marketing impact. Noodles & Co. gamifies mobile rewards to boost loyalty The chain saw a ninefold gain in click-through rates while generating $71 for every 100 emails it sent to app users via a loyalty promotion. Column Campaign Trail: C4 Energy taps into Kevin Hart's versatility The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach. Read more news Drive Shopper Engagement Via SMS Marketing Despite a labor shortage, unprecedented demand and supply chain issues, the future is bright for brick-and-mortar retailers willing to invest in customer experience. Learn More From Our Library Trendline Experiential retail in 2022 and beyond Trendline How marketers are reaching Gen Z Playbook How Self-Service AI Is Changing the Game Noogata Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce View all resources What We're Reading Ad Age 'The Fractional CMO' - Inside The Rise of Marketing Gigs That are Shorter by Design CNBC Starbucks will exit Russia after 15 years, closing 130 licensed cafes Digiday Disney’s Disney+ ad pitch reflects how streaming ad prices set to rise in this year’s upfront Suggest a story we should read Upcoming Events 25 MAY Webinar Why Clean Rooms Are a Stepping Stone to Business Transformation Presented by LiveRamp 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer 16 JUN Webinar Building a TikTok Strategy That’s Right for Your Brand Presented by Khoros Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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