May 18 - Walmart ad business surges | Gap establishes Roblox shop

Gap sets up shop in Roblox to boost teen inclusion, self-expression; Burger wars: How Burger King's rivalry with McDonald's reverberates through adland; Snap taps Wieden + Kennedy vet as chief creative officer View online | Signup | Forward

Daily Dive May​ 18,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Cross-Channel Advertising Webinar Tune into How to Harness Cross-Channel Advertising To Reach Your Audience to learn strategies and tactics for leveraging cross-channel advertising effectively and much more! Save your seat.   Walmart's ad business grows 30% despite broader slowdown Walmart Luminate, a customer data-sharing platform the company set up with Dunnhumby in October, saw over 75% growth compared to the prior period. Gap sets up shop in Roblox to boost teen inclusion, self-expression Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space. Deep Dive Burger wars: How Burger King's rivalry with McDonald's reverberates through adland Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact. Sponsored Content by Hootsuite Get the ultimate guide to measuring social media ROI Demonstrate the impact of social media on your broader marketing goals and overall business outcomes with Hootsuite's step-by-step guide to measuring ROI. Snap taps Wieden + Kennedy vet as chief creative officer Colleen DeCourcy, who built a reputation during a decade with the decorated agency, helped develop the Snapchat owner’s first Oscars campaign this year.   Read more news How Marketers Are Reaching Gen Z The last few years have solidified qualities in Gen Z that have led to some successful marketing strategies, even as the demographic remains one of the most diverse and unconventional. Learn More From Our Library Playbook Tying Together Retail’s Physical and Digital Worlds FedEx Webinar - on demand Key Reasons Your Retail Media Strategy Should Include Video InMobi Webinar - on demand Every Impression Is a Brand Impression: Delivering Brand Excellence At Every Touchpoint Celtra Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Playbook Win Customers & Boost Business with Lease-to-Own Programs Katapult View all resources What We're Reading Ad Age Mental Health Awareness Month—how brands are supporting the cause Wall Street Journal Coca-Cola Introducing Bottles With Caps That Stay Attached Digiday How macroeconomic uncertainty is factoring into this year's TV upfront market The Drum Inside mobile gaming’s struggle to navigate Apple’s privacy policies Suggest a story we should read Upcoming Event 23 MAY Webinar | 2:00PM ET Using Digital Shelf KPIs to Improve Your Marketing Strategy Presented by Pacvue Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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