Weekender: Peloton races to revitalize brand with help from star instructors

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BROUGHT TO YOU BY — impact.com State of partnership marketing 55% of marketers report their partner channel to be a critical piece of revenue strategy. See how your program stacks up in our State of partnership marketing. Get the results.   Peloton races to revitalize brand with help from star instructors A refresh campaign places the fitness company's talent in cinematic scenarios, while Wall Street remains unimpressed by larger turnaround efforts. Oreo turns cookie packs into canvases for expressing LGBT support The brand's first Pride-themed retail packs arrive as the anti-LGBT movement sees renewed energy through legislation like a Florida law dubbed the "Don't Say Gay" bill. Doritos hosts virtual concert from the Upside Down for 'Stranger Things' Fans can secure tickets to the event featuring '80s acts like the The Go-Go's, Soft Cell and Corey Hart through specially marked packaging and a website. Sponsored Content by Emplifi 5 brands that get social commerce right These top brands are getting ahead with social commerce to deliver innovative, personalized experiences to their customers. Female CMOs overtake male ones for the first time, report says Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts. Coors Light wants to chill rooftops this summer with novel billboards As part of its focus on the environment, the beer marketer is cooling off Miami roofs with billboards painted in reflective white paint. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Sneaker supremacy: Nike and Adidas battle for brand love Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges. Deep Dive Brand rivalries that helped define modern marketing In this series, Marketing Dive explores enduring showdowns that have shaped the industry and how those dynamics are again shifting as brands prep for a post-pandemic world. How Marketers Are Leveraging Connected TV Discover how brands like Mondelez are approaching CTV to increase personalization in their marketing strategy in this new Trendline. Access Now From Our Library Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Webinar - on demand Avoid Customer Disappointment: Getting Omnichannel Retail Right inriver Webinar - on demand Uncovering Your Biggest Revenue Play in 2022 Cardlytics Playbook The Six Steps to Optimal Retail Testing MarketDial View all resources Best of What We're Reading The Verge Elon Musk says Twitter deal ‘on hold’ after spam / fake account report Retail Dive Crate and Barrel names SVP of the metaverse TechCrunch Facebook Pay will be renamed Meta Pay soon Reuters Exclusive: Facebook-owner Meta tells hardware staffers to prepare for cutbacks The Drum Disney+’s 7.9m subscriber bump brings it even closer to Netflix CNBC Roblox shares sink on disappointing revenue and wider-than-expected loss Suggest a story we should read Upcoming Events 23 MAY Webinar | 2:00PM ET Using Digital Shelf KPIs to Improve Your Marketing Strategy Presented by Pacvue 25 MAY Webinar Why Clean Rooms Are a Stepping Stone to Business Transformation Presented by LiveRamp 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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