May 19 - Ulta unveils media network | Warner Bros. Discovery's first upfront
Warner Bros. Discovery holds back on streaming tie-up details at first upfront; Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push; Burger wars: How Burger King's rivalry with McDonald's reverberates through adland
Tune into How to Harness Cross-Channel Advertising To Reach Your Audience to learn strategies and tactics for leveraging cross-channel advertising effectively and much more! Save your seat.
Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer.
Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact.
The last few years have solidified qualities in Gen Z that have led to some successful marketing strategies, even as the demographic remains one of the most diverse and unconventional.
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