Weekender: Campaign Trail: C4 Energy taps into Kevin Hart's versatility

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BROUGHT TO YOU BY — StackAdapt Cross-Channel Advertising Webinar Tune into How to Harness Cross-Channel Advertising To Reach Your Audience to learn strategies and tactics for leveraging cross-channel advertising effectively and much more! Save your seat.   Column Campaign Trail: C4 Energy taps into Kevin Hart's versatility The multihyphenate star's ability to multitask is central to a campaign that fully aligns a celebrity ambassador, brand proposition and creative approach. Domino's grants 'Stranger Things' fans 'mind-ordering' powers through new app An immersive mobile experience tied to the Netflix show's return uses facial recognition and eye-tracking technology to help users order pizza. Marriott launches hospitality industry's first media network Leveraging Yahoo's ad-tech capabilities, the offering follows other brands selling digital media as advertisers look to better target consumers. Sponsored Content by The Aspen Institute Sharpen the values by which you lead in times of crisis Moments of uncertainty require a different type of leadership. Take an Aspen Leadership Program. Cheez-It taps Pandora to produce 'sonically-aged' cheddar crackers Drawing on an obscure study that suggests sound can strengthen the taste and smell of cheese, the brand developed a product that embraces hip-hop culture. Gap sets up shop in Roblox to boost teen inclusion, self-expression Inspired by its summer ad campaign, the retailer's Club Roblox Boutique is in line with Gen Z preferences around the nascent metaverse space. Pepsi spins cola-infused pepperoni pizza in latest 'Better with Pepsi' push Building on a messaging platform from last year, the soda giant will dish out free slices of Pepsi-Roni Pizza on Friday and a fresh ad campaign this summer. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Burger wars: How Burger King's rivalry with McDonald's reverberates through adland Despite McDonald's boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King's marketing innovations have had lasting impact. How Marketers Are Reaching Gen Z The last few years have solidified qualities in Gen Z that have led to some successful marketing strategies, even as the demographic remains one of the most diverse and unconventional. Learn More From Our Library Webinar - on demand Key Reasons Your Retail Media Strategy Should Include Video InMobi Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Playbook Win Customers & Boost Business with Lease-to-Own Programs Katapult Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce View all resources Best of What We're Reading Adweek US Senate Introduces Bill to Break up Google and Bring Transparency to Digital Advertising Ad Age How new EU rules could create a safer and more trustworthy online advertising ecosystem Digiday ‘Hit a wall’: Why TV advertising’s measurement currency change won’t happen in this year’s upfront cycle CNBC Under Armour CEO Patrik Frisk to step down, interim chief to take over June 1 MediaPost Amid Joyful New Marketing, Target's Profits Plunge Adweek If You Know, They Know: Delta and American Express Ads Reward Travel Insiders Suggest a story we should read Upcoming Events 23 MAY Webinar | 2:00PM ET Using Digital Shelf KPIs to Improve Your Marketing Strategy Presented by Pacvue 25 MAY Webinar Why Clean Rooms Are a Stepping Stone to Business Transformation Presented by LiveRamp 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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