Everything you need to know about marketing to Gen Z

Influencer marketing and data-driven practices that are important for honing campaigns targeted at Gen Z are under greater scrutiny than ever before.

	How Marketers Are Finally Reaching Gen Z  Marketing to Gen Zers can be a minefield, as their fickle consumer loyalty, eversion to traditional advertising and wandering attention continues to stump even the most agile marketing teams. In this new Trendline, explore case studies of brands that are hitting their marks with the infamously aloof age group, as well as emergent trends, including: What Gen Z wants to see from brands as metaverse attachments grow Nike, Asos, Old Navy are most inclusive brands for Gen Z How a DTC disruptor scores with Gen Z using TikTok humor Access Now About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037 Want to reach 70,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.