Weekender: Gucci seeks next generation of esports talent with gaming academy

Signup | Forward Weekender May​ 28,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Hootsuite Want to boost social ad performance? Learn why paid and organic campaigns are better together. See how easy it is to plan, execute, and measure them side-by-side. Get your guide today.   Gucci seeks next generation of esports talent with gaming academy A program developed with Faceit provides a direct pipeline to up-and-comers as the luxury marketer tries to shore up a stake in the booming category. Pepsi steps away from Super Bowl Halftime Show amid strategic pivot While it's not re-upping ownership over the event, PepsiCo is extending a larger deal with the NFL to launch a new Gatorade product later in 2022. Miller Lite fires up the grill with beer-infused charcoal Timed to the unofficial start of summer, "Beercoal" is the latest in the brewery's attempt to emphasize the taste of its light beer. Google reimagines search beyond '10 blue links' At its Marketing Live event, the tech giant expressed a desire to steer digital advertising toward more interactive features, including AR shopping ads in search results. Q&A Carl's Jr. and Hardee's head to 'Jurassic World' as $500M brand transformation looms Chief Brand Officer Chad Crawford details how the brands are leveraging digital content across Uber and Lyft vehicles, Snapchat, TikTok and Waze. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How Miller Lite and Bud Light's epic clash shook the marketing world It's a feud as old as light beer itself, filled with lawsuits and smear campaigns. However, waning interest in beer has heightened the stakes for both brands. Drive Shopper Engagement Via SMS Marketing Despite a labor shortage, unprecedented demand and supply chain issues, the future is bright for brick-and-mortar retailers willing to invest in customer experience. Learn More From Our Library Webinar - on demand Why Clean Rooms Are a Stepping Stone to Business Transformation LiveRamp Webinar - on demand Using Digital Shelf KPIs to Improve Your Marketing Strategy Pacvue Infographic The Grocery World Is Changing: Here’s How to Get on Board Salesforce Playbook The Top 5 Ways Retailers Can Improve Their Checkout Experience Bolt View all resources Best of What We're Reading BBC News Google probed by competition watchdog over ad dominance Digiday ‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan CNN Wendy's puts up the 'for sale' sign as costs rise Ad Age Honest Tea founder on what its shutdown means for purpose-based brands Food Dive Big Food’s sustainable packaging goals hit supply and demand reality Adweek As Starbucks Retreats from Russia, Pressure Mounts on Brands to Do More Suggest a story we should read Upcoming Event 16 JUN Webinar Building a TikTok Strategy That’s Right for Your Brand Presented by Khoros Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip