May 13 - Kia takes inspiration from nature sounds | Burger King dishes out glitchy rewards

Burger King goes for gamers with glitchy deals; J.C. Penney taps new marketing chief; Google adds customizable ads on search and YouTube View online | Signup | Forward

Daily Dive May​ 13,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com State of partnership marketing 55% of marketers report their partner channel to be a critical piece of revenue strategy. See how your program stacks up in our State of partnership marketing. Get the results.   Kia takes inspiration from nature for new audio signature Teaming up with DaHouse, the brand created a synthesizer that was used for the audio logo, sounds inside Kia vehicles and an album by metaverse artist Wave. Burger King goes for gamers with glitchy deals The latest mobile activation from the QSR chain has users searching its app for deals in the form of graphics errors and other bugs. J.C. Penney taps new marketing chief John Aylward will help advance the retailer's omnichannel strategy and oversee marketing strategy, creative, visual merchandising and more. Sponsored Content by Emplifi 5 brands that get social commerce right These top brands are getting ahead with social commerce to deliver innovative, personalized experiences to their customers. Google adds customizable ads on search and YouTube New tools help users manage interactions with advertisers, including blocking or reporting content and viewing an ad’s funding sources and targeting metrics. Read more news How Marketers Are Leveraging Connected TV Discover how brands like Mondelez are approaching CTV to increase personalization in their marketing strategy in this new Trendline. Access Now From Our Library Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay Webinar - on demand Key Trends Defining the State and Future of Local Retail Podium Webinar - on demand Avoid Customer Disappointment: Getting Omnichannel Retail Right inriver Webinar - on demand Uncovering Your Biggest Revenue Play in 2022 Cardlytics Playbook The Six Steps to Optimal Retail Testing MarketDial View all resources What We're Reading The Verge Elon Musk says Twitter deal ‘on hold’ after spam / fake account report Retail Dive Crate and Barrel names SVP of the metaverse TechCrunch Facebook Pay will be renamed Meta Pay soon Suggest a story we should read Upcoming Events 23 MAY Webinar | 2:00PM ET Using Digital Shelf KPIs to Improve Your Marketing Strategy Presented by Pacvue 25 MAY Webinar Why Clean Rooms Are a Stepping Stone to Business Transformation Presented by LiveRamp 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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