May 10 - Nike and Adidas battle for brand love | Doritos hosts virtual 'Stranger Things' concert

Doritos hosts virtual concert from the Upside Down for 'Stranger Things'; Female CMOs overtake male ones for the first time, report says; Publicis acquires Profitero to add analytics layer to commerce bets; Snap expands e-commerce reach for brands with new AR tech View online | Signup | Forward

Daily Dive May​ 10,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — impact.com How does your program stack up? 64% of marketers report partner-driven revenue of up to 50%. See how your program stacks up in our state of partnership marketing report. Get the survey results.   Deep Dive Sneaker supremacy: Nike and Adidas battle for brand love Duking it out over six decades, the athletic wear companies influenced sports marketing and culture like few others. Who dominates in the stretch ahead may hinge on innovation and acting on pledges. Doritos hosts virtual concert from the Upside Down for 'Stranger Things' Fans can secure tickets to the event featuring ‘80s acts like the The Go-Go’s, Soft Cell and Corey Hart through specially marked packaging and a website. Female CMOs overtake male ones for the first time, report says Tenure remained low in 2021 thanks, in part, to issues related to the pandemic combined with diversity efforts. Sponsored Content by Data Axle Crawl, walk, run: the CTV advertising playbook CTV is a "must-have" in your omnichannel campaigns. Data Axle's new CTV Playbook has tactics and inspiration for marketers of all levels. Download your copy. Publicis acquires Profitero to add analytics layer to commerce bets The reportedly $200 million deal aims to help clients better optimize performance and track factors like pricing, product availability and reviews. Snap expands e-commerce reach for brands with new AR tech Puma, American Eagle and Zenni Optical tested the upgraded tools to offer virtual product try-ons via Snapchat and within their own apps. Read more news How Marketers Are Leveraging Connected TV Discover how brands like Mondelez are approaching CTV to increase personalization in their marketing strategy in this new Trendline. Access Now From Our Library Webinar - on demand Using Customer Data to Optimize the Omnichannel Experience 3Pillar Webinar - on demand Learn Why Buy Now Pay Later Is a Game Changer for Omnichannel Retail Afterpay Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar Webinar - on demand Avoid Customer Disappointment: Getting Omnichannel Retail Right inriver View all resources What We're Reading Insider Apple is planning to shake up its massive Services business to push further into streaming and advertising CNN Business Peloton is burning through cash and borrowing like crazy to stay afloat The Wall Street Journal Why Many Brands Have Kept Their Voices Down on Roe v. Wade (So Far) Suggest a story we should read Upcoming Events 10 MAY Webinar Leveraging Customer Spending Data to Spot Revenue Opportunities Presented by Cardlytics 12 MAY Webinar Key Trends Defining the State and Future of Local Retail Presented by Podium 23 MAY Webinar | 2:00PM ET Using Digital Shelf KPIs to Improve Your Marketing Strategy Presented by Pacvue 25 MAY Webinar Why Clean Rooms Are a Stepping Stone to Business Transformation Presented by LiveRamp 27 MAY Webinar Four Tips for Scaling Your E-commerce Growth With a Marketplace in 2022 Presented by Marketplacer Company Announcements Press releases from companies in your industry. CallTrackingMetrics Ranks Among Highest-Scoring Businesses on Inc. Magazine’s Annual List of Best Workplaces for 2022 Press release from CallTrackingMetrics Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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