Weekender: What Elon Musk's Twitter takeover means for advertisers

Signup | Forward Weekender April​ 30,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Forrester Forrester B2B Buying Survey Results Get ahead of changing B2B buyer dynamics and discover the new role executives play in B2B purchases. View survey results.   What Elon Musk's Twitter takeover means for advertisers The Tesla CEO's stated mission around preserving "free speech" tees up looser content moderation policies on a platform already infamous for toxicity. KFC preps chicken bouquets alongside new 'Finger Lickin' Good' creative Eyeing younger audiences, the Mother's Day promotion follows its first campaign under new AOR MullenLowe. Taco Bell takes drag brunch on tour at Cantina locations The experiential concept came from Live Más Pride, an LGBT employee resource group, and caters to the brand's most loyal rewards members. Sponsored Content by Cvent The new events era: mastering a complex new landscape In-person events are coming back, but don't just return to the status quo. New research shows how CMOs are planning for NextGen events. Degree boosts inclusivity in metaverse with virtual marathon The Unilever deodorant brand is working with Decentraland to help create a standard of inclusivity and representation in the metaverse. YouTube drags down Google performance as challenges pile up The video platform severely missed revenue expectations in the first quarter amid the war in Ukraine and ongoing Apple headwinds. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive How prepared is the ad industry for a cookieless future? Despite shifts in marketer priorities and stark warnings from experts, it's still not clear how advertisers will navigate the landscape after third-party cookie deprecation. Featured Resources Sponsored Content by Emplifi Grab the mic — become a social media superstar! [Blog] How to grow your social media career (feat. social media expert Matt Navarra) [Report] 7 key consumer expectations impacting social media success today [Blog] The evolution of the social media manager role & outlook for 2022 From Our Library Playbook New Approaches to Higher Ed Revenue, Savings and Efficiency FedEx Playbook How to Keep Customers Active During Periods of Uncertainty Vericast Survey Report 3 Key Shifts That Will Shift the Future of Influencer Marketing Inmar View all resources Best of What We're Reading AdWeek Online Casinos Join the Streaming Wars With Live Dealers BBC News Samsung apologises for advert showing woman running alone at 2am Ad Age NFL Draft—how brands are marketing the arrival of tomorrow’s stars Digiday The ad industry pursues a global framework to navigate diverse privacy laws CFO Dive Most executives admit to ESG ‘greenwashing’: survey The New York Times G/O Media, Owner of Gizmodo and Deadspin, Buys Business Site Quartz Suggest a story we should read Upcoming Events 05 MAY Webinar Avoid Customer Disappointment: Getting Omnichannel Retail Right Presented by inriver 05 MAY Webinar Key Reasons Your Retail Media Strategy Should Include Video Presented by InMobi 10 MAY Webinar Leveraging Customer Spending Data to Spot Revenue Opportunities Presented by Cardlytics Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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