Weekender: Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site

Signup | Forward Weekender Feb.​ 5,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Canva Design software for marketing teams Canva is easy and powerful graphic design software for marketing teams. Design anything, publish faster and always stay on brand. Sign up free today.   Shake Shack hooks up with DoorDash for chicken sandwich-themed dating site The brands are linking to help spicy food lovers "eat cute" in time for Valentine's Day with an effort that could generate valuable first-party data. McDonald's enlists fashion designer for Lunar New Year celebration in metaverse An interactive virtual space displays towering zodiac sculptures by Humberto Leon in the latest sign the chain is committed to exploring the tech frontier. Frito-Lay reimagines Salt-N-Pepa's 'Push It' in Super Bowl ad for Flamin' Hot brands Megan Thee Stallion and Charlie Puth feature on the remix, while Frito-Lay asks fans to embrace their spicy side and rate other brands' big game spots. Captain Morgan unveils smart punch bowl in time for Super Bowl Dubbed the "Most Unnecessary, Necessary Invention in the History of Sports," the container displays the score of the game in real time. Michelob Ultra unveils streetwear line to reflect growing wellness strategy The brand teamed with artists to design the shirts while positioning itself as a better-for-you brew to reach younger, more wellness-focused generations. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive The path forward for fashion's sustainable future may be affordability Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer? Marketing Has a Language Problem: How AI Can Help Discover how marketers are expanding into new markets by using AI to overcome language barriers. Learn More From Our Library Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Playbook How to Score Better Online Reviews for Your Banking Business Podium View all resources Best of What We're Reading Yahoo! Finance Snap and Pinterest Soar After Results Dispel Facebook Fears Adweek With Kid-Centric Campaign, NBCU Targets Next Generation of Winter Olympics Fans The Wall Street Journal Facebook Parent Meta Faces Uphill Battle in Video Fight With TikTok Variety Spotify CEO Daniel Ek Tells Investors ‘We Don’t Change Our Policies Based on One Creator’ as Stock Falls CNBC Ulta Beauty CEO says it’s not enough to put Black-owned brands on shelves Digiday ‘Like an atomic bomb’: So what now for the IAB’s GDPR fix after regulator snafu? Suggest a story we should read Upcoming Events Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET How to Harness B2C Digital Marketing Trends in 2022 Feb. 23, 2022 - Feb. 23, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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