Feb. 2 - Google's ad revenue surges as retail bets pay off | Timberland steps out with experiential game

Timberland steps out with experiential game exploring its history; Olympics present multiple challenges for marketers beyond COVID; Captain Morgan unveils smart punch bowl in time for Super Bowl; More Super Bowl viewers poised to second-screen on mobile View online | Signup | Forward

Daily Dive Feb.​ 2,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Canva Design software for marketing teams Canva is easy and powerful graphic design software for marketing teams. Design anything, publish faster and always stay on brand. Sign up free today.   Google's retail bets pay off during topsy-turvy holidays, ad revenue tops $61B The tech giant is eyeing more shoppable opportunities in livestreaming, while its TikTok clone YouTube Shorts enters the "super early" testing phase.  Timberland steps out with experiential game exploring its history TimbsTrails is an immersive digital experience that invites fans on a journey through the brand's history via a blend of stories, art, music and people. Olympics present multiple challenges for marketers beyond COVID Despite diplomatic protests and pandemic restrictions, the Winter Olympics is only a few days away — but you wouldn't know that based on the advertising. Sponsored Content by Sideqik The 21st Century Social Circle Social media user survey findings show the impact of influencers on purchasing. Download the eBook. Captain Morgan unveils smart punch bowl in time for Super Bowl Dubbed the "Most Unnecessary, Necessary Invention in the History of Sports," the container displays the score of the game in real time. More Super Bowl viewers poised to second-screen on mobile A growing portion of game viewers are looking to connect online, pointing to opportunities for marketers to reach mobile users as they multitask. Deep Dive The path forward for fashion's sustainable future may be affordability Sustainability sells, but how can retailers market around the trendy topic when eco-friendly products are often inaccessible to the average consumer? UPDATED Super Bowl LVI: Tracking every ad Budweiser's return is directed by Oscar winner Chloé Zhao, while Lay's ad features a trip down memory lane by Seth Rogen and Paul Rudd. UPDATED Miller Lite skirts Super Bowl ad block with metaverse bar The Meta Lite Bar will open its virtual doors in Decentraland on Feb. 7, giving patrons the chance to win $500 in cash — not cryptocurrency. Read more news Marketing Has a Language Problem: How AI Can Help Discover how marketers are expanding into new markets by using AI to overcome language barriers. Learn More From Our Library Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI Playbook How to Score Better Online Reviews for Your Banking Business Podium View all resources What We're Reading The Wall Street Journal Where Olympic Sponsor Coca-Cola Stands With China Ad Age How the ANA plans to investigate programmatic media buying Adweek Looking to Reach a Hyperlocal Audience, Outback Signs 12 Student-Athletes to NIL Deal Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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