[eBrief] How Marketers can Tap the Conversation Intelligence Goldmine

Find out how you can hear the voice of the customer and create sales content that delivers maximum impact. How Marketers Can Extract Value from Customer Conversations    It's a tough climate for sellers. B2B buyers are harder to reach and B2B sales are more complex than ever.   Today's buyers consume over a dozen pieces of content and have completed 90% of the purchase process before contacting a vendor (Gartner).   For today's product marketers, creating content that supports this sales cycle has never been more challenging. You need collateral that directly addresses prospect objections and questions.   But developing resources that resonate with your customers isn't easy. This can result in buyer frustration, lost opportunities, and missed revenue goals.   How can you hear the voice of the customer and learn from real-world selling situations? The answer is Conversation Intelligence—a goldmine of first-party customer data.   Download the new eBrief to learn: What Conversation Intelligence is—and why it matters to marketers 11 ways to tap the Conversation Intelligence goldmine for content that moves deals through the pipeline Tactics for audience-centric content that generates sales conversations and closes deals How to fuel content development with hot topics, buyer questions, and objections Insights into which sales conversation topics and content correlate with success Download Now Enjoy,  - Team Allego   Allego, Inc., 300 Fifth Ave, 4th floor, Waltham, MA 02451, USA, 781.400.2035 Want to reach 100,000+ marketing executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com. About this email: You are receiving this message as part of your complimentary newsletter subscription to Marketing Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Marketing Dive is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037