Weekender: Best Buy launches in-house media company

Signup | Forward Weekender Jan.​ 8,​ 2022 | A roundup of this week's most read stories

BROUGHT TO YOU BY — Nielsen Embrace Change in Media Planning Planning for future uncertainty requires advertisers to shift from a fixed mindset to one of growth. We've identified 3 pillars of effectiveness to navigate disruption. Learn more.   Best Buy launches in-house media company The electronics retailer seeks to turn 3 billion annual interactions into insights and opportunities for brands looking to reach consumers. P&G takes first step into the metaverse with BeautySphere At CES, the CPG giant joined other marketers on the nascent virtual landscape with an experience tied to its purpose-driven efforts. Frito-Lay and Rick Astley renounce New Year's deprivations Focused on leaning into what brings joy, "New Year, New You" gives TikTok users an opportunity to duet on the singer's hit "Never Gonna Give You Up." TikTok brings viral videos to TVs in gyms, restaurants through OOH deal Partnering with the startup Atmosphere, the app is tapping into a streaming network that now reaches 20 million unique monthly visitors. Cameo poised for bigger role in brands' 2022 social strategy Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a "halo effect" around online content. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive The road ahead: How legacy auto brands will level the EV playing field in 2022 After setting the stage with lofty product announcements, carmakers will focus on value, range and brand heritage to close the gap with disrupters like Tesla. Featured Resources Sponsored Content by Postlight Need to convert strategy into software people love to use? [Learn] Get the handbook designed for busy leaders who need to make digital transformation happen today. [Get inspired] Postlight designs, builds, and ships beautiful, high-performance digital products for partners like VICE, Goldman Sachs, Mailchimp, Audubon, and the MTA. [Listen] The Postlight Podcast is an honest, no-BS conversation about tech, business, ethics, and culture. From Our Library Webinar - on demand 5 Strategies to Satisfy Customer Expectations in 2022 Podium Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs View all resources Best of What We're Reading Variety Peacock Will Stream All of NBCU’s 2022 Winter Olympics Coverage Digiday With Prebid at the helm of UID 2.0, indie ad tech marches to a unified beat but not all voices are in harmony Reuters Tech entrepreneur Murria eyes bid for ad company M&C Saatchi Futurism Facebook Hosted Three Huge Concerts in the Metaverse and They Seriously Flopped Adweek WarnerMedia Sets Comscore, iSpot.tv and VideoAmp for Its Measurement Alternative Ad Age Getting the metaverse right—can the lessons of social marketing guide brands? Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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