Weekender: Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'

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BROUGHT TO YOU BY — Prezzee Incentive Marketing and the Gift of Data Give the gift of choice, optimize your pipeline and deliver data-driven results with Prezzee Business. Book a demo and earn a $25 Prezzee Smart eGift Card.   Column Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl' With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers. Gap taps Frank Ape creator for NFT drop focused on spreading positivity Making its first crack at the crypto format, the retail brand is trying to gauge what consumers want out of a more digitally-led world. Campbell's teams with experiential toy company Camp on candles, activity guides The tie-up comes as parents seek ways to keep their children entertained, whether stuck inside due to cold weather or pandemic-related school closures. Sponsored Content by Marketing Dive's studioID How marketers need to adjust to B2B strategies From in-person to virtual and hybrid events, savvy marketers can strategically optimize their event channel to capitalize on the activities that best achieve their business goals. Learn more in this webinar. T-Mobile acquires ride-share ad network amid digital OOH rebound With the deal for Octopus Interactive, T-Mobile wants to help advertisers reach urban cord-cutters and convert its data capabilities into a larger revenue driver. Cancel culture: Trouble for brands or just noise? Though cancel culture has proliferated across society, fueled by social media and divisive partisanship, it impacts people more than brands, Forrester finds. SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Looking ahead: 9 trends that will steer marketing in 2022 Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. Featured Resources Sponsored Content by Khoros Digital marketing trends that will define success in 2022 [Whitepaper] Navigating the rise of digital commerce: Imperatives for CMOs [Analyst report] The Forrester Wave™: Social Suites, Q3 2021 [Blog] Top 4 customer engagement trends for 2022 From Our Library Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook How to Prepare Now for the Demise of Third-Party Cookies IPONWEB Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic View all resources Best of What We're Reading The Wall Street Journal Nike and Adidas Are Dipping Toes Into the NFT Market. The Sneakerheads Are Into It Digiday IAB Tech Lab – a reluctant peacekeeper in the privacy wars Adweek Pinterest Sees Big Plans, Big Spending From Men in 2022 Ad Age Why subscriptions are a major 2022 direct-to-consumer opportunity Wired What Is Web3, Anyway? Ad Age TikTok partners with CreatorIQ to help brands find the right influencers Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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