Jan. 26 - What CPG rebrands signal for marketer priorities in 2022 | M&M's puts iconic albums on packaging

M&M's celebrates iconic albums in packaging play following controversial rebrand; Can retailers grab more CPG ad dollars without repeating digital media's mistakes?; Data marketing spend tops $29B in US as cookie deadline looms; QR codes promise ad interactivity boost with growth of connected TV View online | Signup | Forward

Daily Dive Jan.​ 26,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — YouGov Boost your brand with actionable insights Following the US Best Brand Rankings 2021, YouGov analyzed the most improved brands to see what drove their staggering growth. Get the free report now.   What a raft of CPG rebrands portend for marketer priorities in 2022 M&M's, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it's authentic. M&M's celebrates iconic albums in packaging play following controversial rebrand Artists recognized range from David Bowie to Rosalía in a bid to represent fan bases of different cultural backgrounds and generations.  Deep Dive Can retailers grab more CPG ad dollars without repeating digital media's mistakes? While firmly in a boom time — U.S. spending on retail media doubled between 2020-21 — the category contends with saturation and bumpy transitions. Sponsored Content by EX Squared Finish line first: Working backwards for brand success EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers. Download now. Data marketing spend tops $29B in US as cookie deadline looms Clean rooms and data management platforms are among the categories set to receive steeper investments in 2022, Winterberry Group forecasts. QR codes promise ad interactivity boost with growth of connected TV Leveraging the uptick in "second-screening," scannable codes on TV ads give marketers another data signal about consumers. UPDATED Super Bowl LVI: Tracking every ad Budweiser will return to the big game as Anheuser-Busch features six brands — including zero-carb beer Bud Light Next — across four minutes of ads. Read more news The 4 Leading Cookie-Replacement Strategies Marketers rely on 3rd-party data for measurements and a host of tasks - all of which goes away by 2023. Explore the top 4 replacement contenders here. Learn More From Our Library Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic Playbook How Instagram DM Automation Powers Smarter Social Commerce Spectrm Playbook Understanding Consumer Digital Shopping Behaviors Glassbox View all resources What We're Reading The Wall Street Journal Making a Super Bowl Commercial Is Super Stressful This Year Adweek Dentsu Predicts Global Ad Spend Will Hit a Record $745 Billion CNBC Mattel recoups the Disney princess toy license, while Hasbro hangs on to Star Wars Digiday ‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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