Jan. 18 - Can restaurant marketers get digital right in 2022? | Walmart signals metaverse interest

Walmart signals metaverse plans with trademark applications around virtual goods, NFTs; Marriott seeks TikTok creators to drive content around loyalty program; SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content; Tic Tac inspires kindness and connection via AR messaging View online | Signup | Forward

Daily Dive Jan.​ 18,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — #paid The new way to scale influencer marketing in 2022 Find the right influencers for your brand in minutes. We help you test and measure influencer marketing. There's also a special offer for you. 👉 Take a look   Deep Dive Can restaurant marketers get digital right while facing panoply of pressures? Amid labor, supply chain and inflationary issues, 2022 will be a year of increased pressure to deliver on fronts that span media, ordering and loyalty. Walmart signals metaverse plans with trademark applications around virtual goods, NFTs While plenty of companies are eyeing the tech, a potentially large push from the retailer could go a long way in spurring mainstream consumer adoption. Marriott seeks TikTok creators to drive content around loyalty program Marriott Bonvoy TikTok Correspondents will creatively document everything they encounter on social media, reinforcing how essential travel can be. Sponsored Content by Emarsys Three unPredictions to help create exceptional customer and team experiences Why marketing automation will free up your marketing team and help you scale real-time personalization. SmileDirectClub's strategy for TikTok blends tweaking TV ads and fresh content The DTC brand of teeth aligners found that TikTok delivers the best results with a mix of programmatic ads and organic engagement. Tic Tac inspires kindness and connection via AR messaging The activation is tied to limited-edition packs featuring positive messages like "Keep Your Day In Mint Condition" and "Up For An Adventure?" Column Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl' With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers. Read more news CPG Marketing Trends for 2022 Discover how leading CPG brands like PepsiCo and Mars are responding to shifts in the retail landscape with insights from this new Trendline. Access Now From Our Library Trendline Digital personalization marking the grocery industry Chicory Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading The Wall Street Journal Microsoft to Buy Activision Blizzard in All-Cash Deal Valued at $68.7 Billion WWD Analysts, Markets Think Unilever’s GSK Consumer Bid Is a Bad Idea Digiday WTF is Web3? Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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