Jan. 14 - Progressive inks esports naming rights deal | Dole riffs on 'Hold My Beer' meme

Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl'; Mobile ad spend lept 23% in 2021, on track to hit $350B this year; The long and short of it: understanding video options in a fragmented world; Super Bowl LVI: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 14,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Prezzee Incentive Marketing and the Gift of Data Give the gift of choice, optimize your pipeline and deliver data-driven results with Prezzee Business. Book a demo and earn a $25 Prezzee Smart eGift Card.   Note from the editor Marketing Dive will not publish a newsletter on Monday, Jan. 17, in recognition of Martin Luther King Jr. Day. As you settle in for the holiday weekend, dive into the trends that will steer marketing in 2022 and check out our Super Bowl ad tracker for updates on the big game's commercials. Marketing Dive will return to your inbox on Tuesday, Jan. 18. As always, thanks for reading. Chris Kelly Reporter, Marketing Dive Email Progressive inks esports naming rights deal in latest sign of category's maturation Regular sponsored Twitch streams and a shared space with Immortals in Minecraft demonstrate how media tactics differ from traditional sports tie-ups. Column Campaign Trail: Dole fuels nutrition mission with meme-inspired 'Hold My Fruit Bowl' With a kid-friendly spin on the "Hold My Beer" meme, the new ads lean into lighthearted humor and liken the benefits of fruit to gaining superpowers. Mobile ad spend lept 23% in 2021, on track to hit $350B this year Spurred by a continuation of pandemic-induced changes to consumers' habits, mobile usage continues to soar, App Annie found. Sponsored Content by Marketing Dive's studioID How marketers need to adjust to B2B strategies From in-person to virtual and hybrid events, savvy marketers can strategically optimize their event channel to capitalize on the activities that best achieve their business goals. Learn more in this webinar. Opinion The long and short of it: understanding video options in a fragmented world While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling, writes Meta's Patrick Harris. UPDATED Super Bowl LVI: Tracking every ad Expedia's spot will introduce a fresh creative approach, while electric vehicle charging brand Wallbox will air its first TV ad during the game. Read more news Featured Resources Sponsored Content by Khoros Digital marketing trends that will define success in 2022 [Whitepaper] Navigating the rise of digital commerce: Imperatives for CMOs [Analyst report] The Forrester Wave™: Social Suites, Q3 2021 [Blog] Top 4 customer engagement trends for 2022 From Our Library Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook How to Prepare Now for the Demise of Third-Party Cookies IPONWEB Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic View all resources What We're Reading The Wall Street Journal Nike and Adidas Are Dipping Toes Into the NFT Market. The Sneakerheads Are Into It Digiday IAB Tech Lab – a reluctant peacekeeper in the privacy wars Adweek Pinterest Sees Big Plans, Big Spending From Men in 2022 Ad Age Why subscriptions are a major 2022 direct-to-consumer opportunity Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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