Jan. 11 - 9 trends to steer marketing in 2022 | Avocados from Mexico preps tech-forward return to Super Bowl

Avocados from Mexico fuses branding, performance marketing for Super Bowl return; Cancel culture: Trouble for brands or just noise?; Discovery invests in OpenAP to accelerate growth of advanced TV; Super Bowl LVI: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 11,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Prezzee Incentive Marketing and the Gift of Data Give the gift of choice, optimize your pipeline and deliver data-driven results with Prezzee Business. Book a demo and earn a $25 Prezzee Smart eGift Card.   Deep Dive Looking ahead: 9 trends that will steer marketing in 2022 Marketers face a steep road this year juggling emergent tech and changes to online tracking while trying to meet the shifting moods of pandemic-weary consumers. Avocados from Mexico fuses branding, performance marketing for Super Bowl return  A virtual home experience hosted by Drew Brees speaks to a larger premium on e-commerce and first-party data acquisition.  Cancel culture: Trouble for brands or just noise? Though cancel culture has proliferated across society, fueled by social media and divisive partisanship, it impacts people more than brands, Forrester finds. Sponsored Content by Iterable The six principles of building a memorable customer experience Learn the power of marketing using psychological influence and how it plays a role in deep customer connection. Assess your brand's customer experience now. Discovery invests in OpenAP to accelerate growth of advanced TV OpenAP works with more than 100 advertisers and expects 140% year-over-year growth in publisher-driven ad sales in 2022. UPDATED Super Bowl LVI: Tracking every ad Lay's is back after a 17-year hiatus and General Motors returns for its third consecutive year after 2021's spots featured Will Ferrell and an homage to "Edward Scissorhands." Read more news Featured Resources Sponsored Content by Khoros Digital marketing trends that will define success in 2022 [Whitepaper] Navigating the rise of digital commerce: Imperatives for CMOs [Analyst report] The Forrester Wave™: Social Suites, Q3 2021 [Blog] Top 4 customer engagement trends for 2022 From Our Library Webinar - on demand The B2B Buyer Has Changed. Your Marketing Should, Too Cvent Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Brand Excellence in a World Where Every Impression Is a Brand Impression Celtra Playbook How to Prepare Now for the Demise of Third-Party Cookies IPONWEB Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic View all resources What We're Reading Adweek Papa John's Promotes Anne Fischer to Chief Marketing and Digital Officer The Verge Spotify shuts down its namesake podcast studio The Drum Rent the Runway marketing exec on trashing fast fashion Digiday 'That weight is very heavy': Minority-owned agencies grapple with spike in work as the industry makes good on DE&I promises Suggest a story we should read Company Announcements Press releases from companies in your industry. Survey: ‘Stale’ Product Reviews Are a Big Turn-Off for Shoppers Press release from PowerReviews Post a press release Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

More Than A Newsletter Related Publications Retail Dive | Social Media Today Connect With Us Twitter | Facebook | LinkedIn Editorial Contact an editor | Meet the team Advertising Contact our team About Marketing Dive Marketing Dive provides in-depth journalism and insight into the most impactful news and trends shaping marketing & advertising. The newsletters and website cover topics such as marketing technology, advertising creative, social media, video marketing, analytics, and more. Marketing Dive is a leading publication operated by Industry Dive. Our business journalists spark ideas and shape agendas for 10+ million decision makers in competitive industries. Sign up for the newsletter This email is optimized for display on mobile phones. Marketing Dive: Daily Dive is a product of Industry Dive, Inc. 1255​ 23rd Street NW, Suite 550, Washington,​ DC 20037. We value your privacy. We won't share your email address with anyone else without your permission. This message was sent to potty.plant@gmail.com. You can unsubscribe or switch to a weekly newsletter subscription anytime. See our full privacy policy.

Sign up | Manage subscription | Advertise with us | Submit story tip