Jan. 24 - NBCU ads blend Winter Olympics, 'Jurassic World' | Patrón debuts first NFT

Patrón turns to a DTC spirits marketplace to release its first NFT; NBCUniversal deepens TikTok ties around uncertain Winter Olympics; Twitter users tire of 'sea of same' from brands, report finds; Super Bowl LVI: Tracking every ad View online | Signup | Forward

Daily Dive Jan.​ 24,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — YouGov Boost your brand with actionable insights Following the US Best Brand Rankings 2021, YouGov analyzed the most improved brands to see what drove their staggering growth. Get the free report now.   Olympic athletes encounter dinosaurs in crossover spots for 'Jurassic World Dominion' Using cinematic-style ads, Comcast brings together its NBC Sports and Universal Pictures divisions for an effort around a tentpole event. Patrón turns to a DTC spirits marketplace to release its first NFT BlockBar.com users who purchase the NFT from Patrón can either sell it or redeem it for a bottle of Chairman's Reserve, which is limited to 150 bottles. NBCUniversal deepens TikTok ties around uncertain Winter Olympics Brand partners will be able to pilot new ad experiences while the network will host livestreams with a creator from the app. Sponsored Content by Stirista B2B marketing success in 2022 relies on 4 elements A look at four emerging B2B marketing data and attribution trends that will be essential in 2022. Twitter users tire of 'sea of same' from brands, report finds Relying only on humor can feel outdated and strip a brand of its distinctiveness, survey respondents said, suggesting it's time for messaging to evolve. UPDATED Super Bowl LVI: Tracking every ad Coca-Cola will sit out the big game for the second year in a row, while a new Frito-Lay teaser shows a creature taking over Megan Thee Stallion's trailer. Read more news The 4 Leading Cookie-Replacement Strategies Marketers rely on 3rd-party data for measurements and a host of tasks - all of which goes away by 2023. Explore the top 4 replacement contenders here. Learn More From Our Library Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook How to Prepare Now for the Demise of Third-Party Cookies IPONWEB Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic Playbook How Instagram DM Automation Powers Smarter Social Commerce Spectrm View all resources What We're Reading The Wall Street Journal Activist Investor to Call on Peloton to Fire Its CEO Digiday 'Reach a totally different audience': With Sundance virtual once again, marketers pivot to online experiences Business Insider Insiders break down Amazon Advertising's aggressive new push to win over big advertisers like P&G with a new sales structure and help from AWS Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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