Jan. 27 - Bud Light hypes first zero-carb beer with NFT drop | Dove film highlights hair discrimination

Dove highlights hair discrimination in latest purpose-driven effort; Agency M&A outlook: Change is coming; Hugo Boss shifts gears with major rebranding; What a raft of CPG rebrands portend for marketer priorities in 2022 View online | Signup | Forward

Daily Dive Jan.​ 27,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — YouGov Boost your brand with actionable insights Following the US Best Brand Rankings 2021, YouGov analyzed the most improved brands to see what drove their staggering growth. Get the free report now.   Bud Light brews up limited-edition NFTs to launch zero-carb beer The drop hits a week before Super Bowl LVI, where the brand is also running a TV spot for the better-for-you Bud Light Next. Dove highlights hair discrimination in latest purpose-driven effort A short film comes on the heels of a reorganization of parent company Unilever that arrived amid mounting investor criticism about the marketer's priorities. Agency M&A outlook: Change is coming New needs have emerged as drivers of mergers and acquisitions in the agency space, leading to acqui-hires, an influx of private investment and other moves. Sponsored Content by EX Squared Finish line first: Working backwards for brand success EX Squared breaks down four key lessons of digital anthropology, with real-world applications for brands looking to deepen their relationships with consumers. Download now. Hugo Boss shifts gears with major rebranding In comeback mode, the company unveiled logo updates and celebrity marketing campaigns aimed at younger consumers. What a raft of CPG rebrands portend for marketer priorities in 2022 M&M's, Anheuser-Busch and Coca-Cola refreshes serve as a reminder that marketers can connect purpose to brand identity — if it's authentic. Opinion Why 2022 shouldn't be '2020, too' for the events industry The year ahead offers event marketers a chance to flex the muscle they've built for finding creative solutions to unforeseeable obstacles, writes Media.Monks' Rachel Polin. UPDATED Super Bowl LVI: Tracking every ad Kia returns after skipping last year's game with a spot promoting its new electric EV6 model and a partnership with Petfinder Foundation. Read more news The 4 Leading Cookie-Replacement Strategies Marketers rely on 3rd-party data for measurements and a host of tasks - all of which goes away by 2023. Explore the top 4 replacement contenders here. Learn More From Our Library Webinar - on demand The Role of Language Services in Speeding Marketing Innovation Straker Translations Webinar - on demand The Evolution of the ESP: What's Next for 2022? Emarsys Playbook Retail Pricing is Broken: Your Go-to Guide to Succeed in 2022 DemandTec by Acoustic Playbook How Instagram DM Automation Powers Smarter Social Commerce Spectrm Playbook Understanding Consumer Digital Shopping Behaviors Glassbox Playbook Fix Your Marketing Translation Needs One AI Assist at a Time Straker Translations View all resources What We're Reading MediaPost MRC: VAB Incorrectly Represents Nielsen Undercounting Bloomberg Mark Zuckerberg’s Stablecoin Ambitions Unravel With Diem Sale Talks Digiday Microsoft’s ad revenue hit $10B, and it’s investing — is it a sleeping giant about to wake? Suggest a story we should read Upcoming Event Retail in 2022: The Tactics and Trends Driving Success Feb. 8, 2022 - Feb. 8, 2022 | Webinar 2pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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