Jan. 20 - M&M's new look spotlights inclusivity | Pepsi gathers Super Bowl Halftime Show all-stars

Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer; Coca-Cola refreshes can designs to highlight flavor portfolio; As events again go virtual, marketing takeaways from a timely metaverse activation; Top trends that will shape media strategy in 2022 View online | Signup | Forward

Daily Dive Jan.​ 20,​ 2022 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — #paid The new way to scale influencer marketing in 2022 Find the right influencers for your brand in minutes. We help you test and measure influencer marketing. There's also a special offer for you. 👉 Take a look   M&M's updates branding — including mascots — to put inclusivity front and center Marketing assets will foreground messages of unity and welcoming while preserving the brand's "jester wit and humor" moving forward.  Pepsi gathers Super Bowl Halftime Show all-stars in cinematic trailer A multiweek media push shows the brand throwing a spotlight on an impressive range of talent, including through tie-ins to its new mobile app. Coca-Cola refreshes can designs to highlight flavor portfolio The brand hopes to modernize and simplify the look of its packaging to help consumers distinguish between a growing range of Coke products. Sponsored Content by Emarsys Three unPredictions to help create exceptional customer and team experiences Why marketing automation will free up your marketing team and help you scale real-time personalization. As events again go virtual, marketing takeaways from a timely metaverse activation Publicis worked with Samsung on a Decentraland experience that proved prescient as CES saw major exhibitors and attendees pull out last minute due to omicron concerns. Opinion Top trends that will shape media strategy in 2022 Marketers must be ready to shift alongside evolving consumer habits, tech and economics, writes Merkle's Jennifer Mandeville. UPDATED Super Bowl LVI: Tracking every ad Frito-Lay revealed that Megan Thee Stallion will star in a Flamin' Hot ad that features both Cheetos and Doritos. Read more news CPG Marketing Trends for 2022 Discover how leading CPG brands like PepsiCo and Mars are responding to shifts in the retail landscape with insights from this new Trendline. Access Now From Our Library Trendline Digital personalization marking the grocery industry Chicory Trendline Latest marketing trends in consumer packaged goods Webinar - on demand Retail 2022: A Data-Driven Look at What to Expect Placer Labs Playbook How are brands reaching Gen Z? Nanoinfluencers Student Beans Playbook Build Shopper Confidence in Your In-Store Health and Safety IWBI View all resources What We're Reading Adweek NBCU Still Has 'a Few' Super Bowl 56 Ad Units Left, Winter Games Sales On Par With 2018 Digiday With media optimization a game of diminishing returns, advertisers turn the screws on creative quality online TechCrunch Crypto.com CEO admits hundreds of customer accounts were hacked Suggest a story we should read Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5b0544e291d15c374412ca76

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